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Emerald Ball Dance Sport Championships

While we would later be informed that this was the first time this particular competition enjoyed so many entries (nearly 12,000 entries and over 1,300 pro/am, amateur & professional competitors to be exact), we didn’t quite feel the impact in the divisions in which we competed so much as in the scheduling; we danced at about 10:30PM both Friday and Saturday evening. Nonetheless, the Emerald Ball Dancesport Championships is certainly a high point on the competition calendar. All of the competitive couples vying to be seen and ranked, make a point to attend this event.

We’ve attended events before where the turnout of competitive couples numbered 20+. However this time, there were only 14 contenders in the Pre-Championship division and 12 dancing in the Open International Standard.  Make no mistake; while there were not many competitors, everyone who does attend the Emerald Ball is primed, polished and ready to compete.  It can be refreshing to know you’re up against couples who have taken great care to prepare themselves and their routines. In the end, we were proud to finish 2nd in Pre-Champ and to have danced in the semi-final of the Open division.

Check out the highlights from our Quickstep – Emerald Ball 2011 – courtesy of SuperShag Video and Tango – Emerald Ball 2011 – courtesy of SuperShag Video.  Here is a snippet from our Waltz – Emerald Ball – courtesy of SuperShag Video.   It was our first time dancing Open Standard Intl. Championship, and we were pleased to share the floor with our friends (and the first place couple!) Igor & Roxanne. Here’s a taste of us both dancing in the semi finals during the Quickstep, Open Standard Champ – Emerald Ball – courtesy of SuperShag Video.

I had the pleasure of meeting Kamena from Ballroom Fantasy: interview with Kamena & Holly Miller – Emerald 2011. Stay tuned because I have a feeling her smiling face at future competitions to come.

This Ain’t a Scene, It’s an Arms Race

What Judges Look For
By Dan Radler, L.I.S.T.D Ballroom & Latin and a Registered World Class Adjudicator

The criteria that a judge might choose to consider are actually too numerous to examine individually in the brief time allotted, since at least six couples are being judged simultaneously.  Therefore, the judge must rely on the impression each couple makes relative to the others.  The experienced judge, having seen and studied dancing at all levels, can quickly assess these factors collectively:

Posture – one of the most important aspects. Good posture makes you look elegant and exude confidence. It improves balance and control, and allows your partner to connect well to your body in the dances. One’s competition result is often directly proportional to one’s postural correctness.

Timing – if a couple is not dancing on time with the music, no amount of proficiency in any other aspect can overcome this. The music is boss.

Line – by this we mean the length and stretch of the body from head to toe. Attractive and well executed lines, either curved or straight, enhance the shapes of the figures.

Hold – the correct and unaffected positioning of the body parts when in closed dancing position. For instance, the line of the man’s arms should be unbroken from elbow to elbow. Also, there should be symmetry of the man’s and woman’s arms coming together to form a circle, which, although changing in size, should remain constant in shape so that the dancers remain in correct body position relative to each other. The silhouette of the couple should always be pleasing.

Poise – in ballroom dancing, the stretch of the woman’s body upwards, outwards and leftwards into the man’s right arm is to achieve balance and connection with his frame as well as to project outward to the audience.

Togetherness – the melding of two people’s body weights into one, so that leading and following appear effortless, and the dancers are totally in synchronization with each other.

Musicality and Expression – the basic characterization of the dance to the particular music being played and the choreographic adherence to musical phrasings and accents.  Also, the dancer’s use of light and shade to create interest value in response to these accents and phrases.

Presentation – does the couple sell their dancing to the audience? Do they dance outwardly with enthusiasm exuding their joy of dancing and confidence in performance? Or do they show strain and introversion?

Power – energy is exciting to watch. But the energy must be controlled, not wild. For instance, powerful movement is an asset in waltz or foxtrot, but only if it is channeled into the correct swing of the body, not just by taking big steps.  The lit of the music must be matched by the action of the body.  In a waltz, for instance, the dancer’s body action must clearly show the influence of the one down beat and two up beats. So the release of power into the beginning of a figure must be controlled and sustained during the rise at the end of the figure.

Foot and Leg Action – the stroking of feet across the floor in foxtrot to achieve smoothness and softness; the deliberate lifting and placing of the feet in tango to achieve a staccato action; the sequential use of the four joints (hip, knee, ankle and toes) to achieve fullness of action and optimal power; The bending and straightening of knees and ankles in waltz to create rise and fall; the use of inside and outside edges of feet to create style and line –all fall under this most important of categories.

Shape – shape is the combination of turn and sway to create a look or a position.  For instance, in foxtrot, does the man use the appropriate shape on outside partner steps to enable the body contact to be maintained?

Lead & Follow – does the man lead with his whole body instead of just his arms? Does the lady follow effortlessly or does the man have to assist her?

Floorcraft – this refers not only to avoiding bumping into other couples, but the ability to continue dancing without pause when boxed in. It shows the command of the couple over their choreography and the ability of the man to choose and lead figures extrinsic to their usual work when the necessity presents itself.

Intangibles – such as how a couple “look” together, whether they “fit” emotionally, their neatness of appearance, costuming, the flow of their choreography, and basically whether they look like “dancers”; all have an effect on a judge’s perception and therefore on his/her markings.

Different judges have different predictions in what they want to see and they weight those factors differently. Because a judge sees each couple for only a few seconds, anything that draws the attention, either positively or negatively could very well be the deciding factor on how the couple is marked. The use of a panel of expert judges usually insures that the end result is the correct and equitable one.

Competitive Ballroom Dancing

In February 2010 I began a competitive partnership with a dancer from Berlin, Germany. We started training nearly every week until September when we entered our first ballroom competition as an amateur couple.  Since then, we have consistently made the finals and never placed below 3rd place.  Now that my partner and I have entered the competition scene in full force, below is a rundown of our rankings in the two divisions in which we currently compete.

Novice & Pre-Championship International Standard

2010 Competitions

Embassy Dance Sport Championship (September 2010, Irvine CA)
Novice- 2nd out of 22 couples
Pre-Championship – quarter final out of 25 couples

CA Star Ball Dance Sport Championships (November 2010, Los Angeles, CA)
Novice – 1st out of 15 couples
Pre-Championship – 1st out of 16 couples total

Holiday Dance Classic Championships (December 2010, Las Vegas, NV)
Novice -1st out of 11 couples
Pre-Championship  – 2nd out of 15 couples

2011 Competitions

City Lights Ball (January 2011, San Jose, CA)
Novice – 2nd out of 18 couples
Pre-Champ – 3rd out of 20 couples

CA Open Dance Sport Championships (February 2011, Irvine, CA)
Novice – 2nd out of 19 couples
Pre-Championship – 3rd out of 24 couples

Vegas Open Dance Challenge (March 2011, Las Vegas, NV)  …results to come after this weekend!
Novice
Pre-Championship

***

Here is a bit more information on how competitive ballroom competitions are judged.  Compliments of the City Lights Ball  http://citylightsball.com/pages/results/

In most ballroom competitions the primary two levels of competitive couples are either professional or amateur. In the USA, a third division called “pro-am” typically accompanies competitions to allow students and their teachers to compete.

How Ballroom Dance Competitions Are Judged – Dance Categories & Levels

Categories

There are two styles of Ballroom Dance: American and International.  Both styles have a progression system (Bronze, Silver, Gold) and an organized syllabus (list of steps). Although each has a recognizable style (International Standard allows only closed dance positions whereas American Smooth allows closed, open and separated dance movements), they have numerous similarities.  The International style is known to be faster and more competitive.  At competitions,  the International style is often highlighted over the more social American style, but both usually have an equal number of competitors.

Subcategories

American Rhythm: Swing, Cha-Cha, Rhumba, Bolero, Mambo, Hustle, Meringue, Samba, West Coast Swing, Nightclub 2-Step
American Smooth:
Waltz, Foxtrot, Tango, Viennese Waltz
International Latin: Jive, Cha-Cha, Rhumba, Samba, Paso Doble
International Standard:
Waltz, Foxtrot, Tango, Quickstep, Viennese Waltz

Levels

Pro/Am and Amateur competitions are divided into different experience levels. Each, except Open, has its defined set of syllabus patterns.  When dancing at one level, dancers may not include syllabus steps from an upper level.  For example, couples competing in the Silver syllabus level may not include steps from the Gold syllabus.

  • Pro/Amateur levels include:

o   Newcomer (Bronze syllabus)

o   Bronze

o   Silver

o   Gold

o   Open (no syllabus)

In amateur couple competitions, these levels are referred to as Novice, Pre-Championship, and the highest amateur level, Championship.  Standard dances are normally danced to Western music (often from the mid-twentieth century), and couples travel counter-clockwise around a rectangular floor following the line of dance.  In competitions, competitors are costumed as would be appropriate for a white tie affair, with full gowns for the ladies and bow tie and tail coats for the men.

Narrowing Down the Field – Heats, Rounds and Finals

Each event begins with a given group of competitors.  If the group is large enough, the event may be divided into several preliminary rounds called heats.  Each heat is approximately 90 seconds in length.  During each heat the judges mark the couples they wish to return to the next round.

The next time the event is called (which could be the semi-final or final), the announcer will call back to the floor the numbers of the couples who made it through the previous round to dance again. This process repeats until the final round. The finalists dance one more time, and the judges rank them in order. The results are announced later in the competition.

June 16, 2010

NEW YORK (AdAge.com) — Struggling social network MySpace is gearing up for a relaunch of the site later this year, and as part of it, has begun canvassing adland for an agency to devise a major branding campaign. Read the full story at
http://adage.com/digital/article?article_id=144480 — Rupal Parekh

Well, well, well MySpace. Shopping around, are we? I can’t tell you exactly what to do because I don’t have complete and in-depth access to research that might aid my creative decisions. But, as a former MySpacer myself, I’ll certainly impart some of the modifications I’d take into account:

· New Positioning: MySpace for Movies & Music

1. Customizable backgrounds and themes: Users can only select from a range of backdrops (licensed by studios and music partners) of all movie, music and gaming themes.

2. Contact Info: First Name, a Screen Name, and an email address.

3. About Me: Customizable so that each profile page gets 3 boxes and users can customize the headline for the box as well as provide their comments within the box.

4. Photo Integration: Create an above the fold design that showcases user’s photo album (whichever one they decide to feature) as a slide show. Allow micro blogging feature under each photo. Allow “tagging” of photos of users or location where the photo was taken.

5. Movies: Create a “Top 10” list of the latest movies the user has seen. Connect the user to other users who share that same movie or game on their list. Create a “Top 5” list showing upcoming releases the user plans to see. Allow users to select a theater location and date where they can meet friends and see the movie together.

6. Music: Create a “Top 10” list of the most recent songs the user has downloaded or concerts the user has attended. Mirror the “Top 5” list for movies as it relates to live concerts. Also, link any users together who also list this band. Allow users to select profile music from a library of soundtracks or bands that are also associated with movies.·

Initial Revenue Model: All studios (and independents) who want exposure or want to build hype for opening day ticket sales will be able to buy a splash page on the homepage/login or banner advertising.

Partnerships: TicketMaster, Fandango, Regal, Edwards, IMDB, PhotoBucket, RedBox, Blockbuster (did NetFlix out Hollywood Video out of business?), NetFlix etc.

Premier Ticket Holders: Work with studios to allow studios to provide a select number of users to attend the premier and post photos on their MySpace page of the Red Carpet, the screening etc.

###

I really can’t remember the last time I logged into my MySpace account but maybe if it had a focus around movies & music and didn’t aim to compete with Facebook, I’d consider logging back in.

Wells Fargo Has REI Envy

When did Wells Fargo start thinking people who were camping wanted to check in on their bank account, view statements, or were pondering a “secure, flexible CD”? Trust me, WF, the last time I was camping here’s exactly what I was thinking—nothing. My only immediate concerns were that A) no bears harassed me while I was in the outhouse and B) all creepy-crawlie insects stayed out of my sleeping bag. So when did your creative shift from girl-with-laptop-and-coffee-mug to girl-spalunking-checking-statement-on-mobile-phone? Oh, and if I DO see the latter creative next time I log in, I’m unfollowing you on Twitter, got it?

Exhibit A: The Mobile Camper

The only reason this guy would EVER need to check the status of his bank account in the middle of Timbuktu is to make sure he can cover the $5,000.00 charge he’s about to make on www.ineedahelicopternow.com . Look at him, he’s probably actually holding a GPS device (not a mobile phone) that tells him where the Wells f*#@ing Fargo he is! He’s not engaging in mobile banking. Better to have portrayed a situation where a person was at the airport and needed to make sure they had enough funds to cover a last minute ticket change. Better to have portrayed a situation where someone was at a train station and had nothing better to do but check in on his accounts while waiting.

I’m not even going to address why the word “Free” has a 1 above it; accessing my account online should be a courtesy or an app that allows me to do so. Charge me for the upgrade but not to view my account.



Don't be fooled, viewers, that's a GPS unit he's using.

Exhibit B: Flexible CD’s …While You Ascend Mount Everest

“Make your money work for you” hmm, I agree that’s difficult copy to find a picture that would correlate well. But why did you choose two hikers?  What am I supposed to infer from that? “If you stay in the wilderness long enough, your CD may hit maturity and you may be able to withdraw money with the accrued interest.” Should I preface that last statement with a “1” as well, WF?

Look, making my money work for me while I’m not working could better be implied with a picture of me having dinner in Bora Bora. Or how about while I’m playing with my kids and the laptop is on the kitchen table in the background.   In both instances I’m clearly not concerned about the security or flexibility of my CD because I know Wells Fargo has me covered.

Flexible CDs...who cares when you're camping?

When I saw the creative for both ads, I was at home on a laptop logging in to check my statement. I was NOT out camping.  Don’t show me pictures of what I wish I were doing.  Show me pictures of people handling their funds safely, securely and people who are satisfied with their online banking experience.  That’s the kind of creative that won’t make me wonder why I’m starring at a campfire while my online banking experience is about to begin.

The “Spices” of Life

I thought this might be useful information; I never actually knew what was in most of these spices.  These spices are great for enhancing the flavour of foods without any of the additives of processed flavourings:

1. Allspice: is a natural spice rack in a single berry. It has the essence of cloves, cinnamon, and nutmeg, all in one. It is native to Jamaica, and used for pickling and preservation of meat and fish, and with fruit-based desserts.

2. Cayenne Pepper: made of variety of hot chilies. Cayenne pepper is made by drying the whole ripe pods then finely grinding and sieving them to make a powder which is used in cooking for its clean heat. I use them in sauces, rubs, seafood dishes and some pastries.

3. Cinnamon: I love using it in tea, baking and most of all it is the secret ingredient in stews, soups, and braised foods.

4. Cumin: An aromatic spice with a unique, bitter flavor, cumin goes best with beans, chicken, couscous, curry, fish, lentils, peas, pork, potatoes, soups and stews.

5. Garlic: The god of all spices! While technically not a spice, always keep fresh garlic on hand to liven up just about any dish you make. Rub it on baked bread, saute with vegetables, add some to your pizza, use it to create a variety of sauces and aioli. A universal ingredient, without garlic there would be no food.

6. Ginger: Originated in Southern India, it was used for tenderizing any type of meat, poultry or fish. It is a thirst quencher. I love using ginger in Asian marinades, teas, and salads.

7. Nutmeg: Both nutmeg and mace are harvested from the same tropical tree, it is considered one of the warm spices.  Strongly aromatic, slightly spicy and pungent- it is often used in sweet dishes such as cakes and custards. I prefer to grate the nutmeg myself when I use it.

8. Oregano: An indispensable spice in Greek, Portuguese, Spanish, Latin and Italian foods, oregano is the must-have ingredient in tomato sauces and pairs well with capers and olives.

9. Paprika: Made from variety of ground dried sweet red peppers, I use them in stews, soups, rubs, gumbo, and chili.

10. Rosemary: Great for marinating chicken, grilled lamb, potatoes and soups especially in split pea soup. While traditionally associated with Mediterranean food, this woody spice can also be used in barbecuing

11. Thyme: for stocks, sauces, stews, and soups.

12. Turmeric: Turmeric root is member of the ginger family and is used for its flavor as well as its color. Turmeric adds a subtle flavor and color to veggies, bean and rice dishes. I love the color of Turmeric, bright orange in color, a wonderful addition to Persian and Indian foods.

Here is a recipe for my Favorite Spice Blend. I mix a batch of this every week and it has become my magic potion when I need to feed famished mouths quickly. This mixture can be used beautifully in salads, soups, and for marinating seafood, or a variety of meat.

  • 3              tablespoons paprika
  • 2              tablespoons dried thyme
  • 2              tablespoons ground cumin
  • 1              tablespoon grated nutmeg
  • 1              tablespoon ground black pepper
  • 1              tablespoon ground ginger
  • 2              teaspoons ground cinnamon
  • 1              teaspoon cayenne pepper
  • 1 teaspoon ground allspice

Stir all the ingredients in a small bowl to blend. Transfer to a jar and seal with the lid. Refrigerate up to 1 week. Makes 3/4 cup.

Compliments of Zoves Bistro, Cafe & Bakery  www.zovs.com & mUrgent email marketing

Dusty Times: Off Road Filmmaking 101

My family has been racing in the Baja 1000 and SCORE Races in El Centro since I was about as big as the BF Goodrich tires on the car. Fast forward 19 years later and me now 5’5’’ holding a Sony VX2100 capturing races and good times with our pit crew. Since the desert is one of the most remote and desolate places a filmmaker can be, here are a few “must have’s” for your cargo pants.

1. 1. Fully charged battery: Water is not nearly as important as a back up batt. Ok, well both are pretty important. But, if you’re going to be within visibility of your campsite, you’re better off taking the battery.

2. 2.   A bandanna: This little gem doubles as coverage over your mouth or as something to drape over your camera. It’s a handy piece of material that protects you and your camera from the dust and debris that goes flying when the cars, bikes, trucks and buggies zoom by.

3. 3.   Use a trash bag like a “dry bag” to cover your camera: I was at a race once and the wind would not stop howling. Our whole team was wearing goggles by midmorning. Your gear won’t function if sand keeps getting blasted into the main organs of your camera (mic, lens area, and tape dock), wrap a bag around your camera and you’ll stand a chance of capturing your car crossing the finish line.

4. 4.   Head/ Tape cleaner or compressed air: because a damp cloth isn’t enough. Bring these two items that will help you get as much sand out as possible. Once you’ve cleaned things, apply a wide strip of black gaffer’s tape to the seams to seal the cracks.

5. 5.   Duct tape: do not leave home without it. I’ve fixed more random things with Duct Tape than I can remember. But I know I never had to fix them twice J

If you enjoyed this post, come to a live event to hear insights from Wing Lam of Wahoo’s Fish Tacos, Jim Riley of Azunia Tequila, Steve Jugan of Peace Tea (of Hansen’s) as they are led in discussion by Marty Fiolka, fellow off-road motor sports enthusiast.

Brands That Rock – Hosted by the OC Advertising Federation
Date: June 24, 2010 Time: 6:30pm – 9:30pm

REGISTER HERE: http://www.ocadfed.com/events/calendar

Atrium Hotel Pool/Cabana slide
18700 MacArthur Blvd, Irvine, CA. Ph# 949-833-2770
(across from John Wayne Airport)

Pricing:
Members: $35, $45 at Door, Students: $25, $35 at Door, Non-Members: $45, $60 at Door
Special Pricing on Facebook & Twitter

Special Packages:
Professional Package: (1) Prof. Membership & Admission to the Event: $85.00
Corporate Package: (1) Corporate Membership & Admission for (10) to the Event: $895.00

Dear Domestic Marketing Team at 20th Century Fox,

Dear Domestic Marketing Team at 20th Century Fox,

I happen to think your campaign of your recent release, “Date Night” is a classic case of movie marketing miscommunication.  I happened to be in NY a month ago in Times Square and saw much of the outdoor space filled with “Date Night” creative like the one below (nice job on the media buy).

Date Night movie poster

Date Night movie poster

But, I wrote the film off because this particular image didn’t intrigue or inform me enough about the film’s plot.  I figured I’d seen Steve Carell in “The 40 Year Old Virgin” so this one might be similar.  And Tina Fay?  What’s she doing not impersonating Sarah Palin? “Whatever,” I thought.

A few weeks later I was watching a rental from Netflix, and the teaser trailer for “Date Night” played and I was so confused—wasn’t that the name of the film I’d seen in NY? The trailer actually looked like something I’d spend money on to see.

My point is, I’m in a committed romantic relationship with a decent stipend I’d be willing to spend on entertainment and evenings out; so why did I not rally my boyfriend or other couples to go see “Date Night”? Here’s why:

May we suggest….more relevant creative?

  1. All fonts should be created equal

italicized font in Date Night trailer

You could have really piqued my interest had the type face on the outdoor poster matched the font style used in the trailer.  This copy looks waaay more interesting and action-packed.   And look at the color treatment; gold and black—I’m getting excited.

2. Let the visual reflect the plot

(From IMDB) Plot: In New York City, a case of mistaken identity turns a bored married couple’s attempt at a glamorous and romantic evening into something more thrilling and dangerous.

Wow! Really? That sounds interesting. But I don’t get that from your poster with the frazzled couple on a gray backdrop.  Here’s a thought, what if the outdoor ads utilized rotating planks and had one version of the couple all ready for their date on one side—flip the panels—and they’re snazzy threads are singed and explosions can be seen behind them. You’d think, “what happened on that date?! I must find out!”

Case in point, someone got through to the creative department when the DVD cover was being made.  Even Germany managed to convey that something went awry on this date!

Date Night DVD cover with explosions in background

Date Night DVD released in Germany

3. To be or not to be—is not a tag-line.

Follow me on this one; an ordinary couple finds themselves in an out-of-the-ordinary scenario. How can we condense this down, make it punchy AND tell everyone when to go see it?

One ordinary couple. One little white lie.
(ok…good attempt…but not punchy enough)

Hit The Town. 4.9.2010.
(umm yeah….why am I hitting the town again?)

On April 9th One Night Can Change Your Life.
(now this has potential; its got a date, and  the ambiguity makes me wonder about the twist. I’m hooked…why is that not on the poster again?)

Why didn’t you go with the latter choice, 20th Century Fox?  You may have. But I never saw it, especially upon my initial brush with the creative in Times Square.  I’ll probably rent this film, because I’m genuinely interested, but you lost me for opening day and any chance of a double date to see this movie… I think we all went to see Iron Man 2 instead.

Domestic Total for “Date Night” as of May 24, 2010: $91,014,887 (IMBD.com)

Observations on Presentation

I happened to catch Skate America the other night watching the men perform.   I was amazed at how critical the commentators were throughout each performance. I’ve never even attempted to lift my leg but 3 inches from the ice and here were these young athletes doing full extensions while moving!  I found it  amazing!  But, that’s their job, right – to make it look graceful and effortless.   I go through the same thing as a performer in the sport of ballroom dancing; the average person has no idea how much time and technique it can take to perfect a routine but often, the entire way though, you have judges and coaches critiquing your every move.

That’s when I realized there were pearls of wisdom in the seemingly negative commentary of the commentators. Enjoy:

1. Don’t “front load” your program or you’ll have nothing for the big finish; you’ll also likely tire yourself out early on.

2. Don’t end on a low note or a non-powerful pose; it’s just not exciting.

3. Choose your music and cut it carefully, it should reflect your style and compliment your program.

4. Create smart combinations; it puts a new spin on the usual choreography.

5. Save something for the end; it’s ‘s the last thing the judges will see and how they will most likely remember you.

6. Share your exuberance with the audience; it’s fine if you have a more “artistic” piece, but it’s hard to convey dark and moody when you’re gliding by with your leg at 90 degrees.

7. Find moments to “work the audience”.

8. Do it in front of the judges; your best jump, spin, tuck, turn–whatever, but make sure the ones that matter see it.  And smile the whole way through.

9. Bring them (the audience) to their feet.

10. Embrace the expectations of your age and your craft. But be careful not to be too good too soon.  Otherwise, how do you expect to get better?

Go, performers, go!

News Flash: 15 Year-olds Aren't Tweeting

While having dinner a few nights ago with family friends, I took the golden opportunity to chat up their 15 year old son on his preference for social networking sites.  Sure, he has a MySpace and Facebook page. “Do you tweet?” I asked.  He stopped a moment, “do I what?”  I was puzzled and tried to explain the recent phenomenon. “Do you, you know, ‘tweet’? It’s a micro blog on this site called Twitter…” I could see he had no clue as to what I was talking about.  His preference was, in fact, Facebook.

Moving up into the next target market, personal friends of mine roughly ages 24-29 who have otherwise abandoned their MySpace sites in favor of communicating on Facebook.  Is it for the cleaner interface?  Or the ability to network amongst a foundation of college-based individuals?  Whatever the reason, it seems the grass is looking greener on the other side.

As for me, I maintain a presence amongst these popular sites, but have recently tailored my postings.  For example, I wiped out all profile information on my MySpace page in favor of creating a profile full of photos highlighting the places I’ve traveled and exciting things I’ve done.   I communicate with many of my real friends through Facebook where my profile page reflects a slightly more intimate “me” yet still simplified with pictures, info and posts on my wall. As for LinkedIn, I’m all about it.  I recently added my blog to my page and included a handful of great books I’ve read.

For anyone reading this from a branding perspective and wondering, “where should I be?” or “what social networking site is best for my brand?”  Think about your target market first.  Think about why they would be on a particular social networking site (consider the values, activities and benefits offered) and then find a creative, constructive and intuitive way for consumers to interact with your brand.  But don’t think you have to “tweet” just because everyone else is doing it.  Because news flash: your target market may not even be participating in that space.

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