These are a few of my favorite things about Content Marketing

I get lots of questions about content marketing and how it can be improved using SEO (Search Engine Optimization). I thought I would take a moment to capture the advice I give for the questions I get asked most often on this topic. Since there are a lot of questions that are tangentially related, I… Read More

Free Digital Marketing Advice: Why You Should Care About Search Engines

The short answer is, because search engines are the gateway to paying customers. Aside from the glaring fact that 93% of online experiences begin with a search engine and there are over two billion people online (that’s roughly 40% of the world’s population). The reality is, a majority of your customer base is hanging out… Read More

The Best Marketing Advice From The Most Unlikely Source: Heist Movies

Admittedly, I’m a movie buff and one of my favorite genera’s are heist movies. I’m also a big fan of well-executed marketing campaigns. Based on my real-world experience as a modern marketer, I have a few parallels to draw between heist films and creating marketing strategies that work. The heist film…focuses on the planning, execution,… Read More

Fitness & Cultivating Fearlessness: How I’m Learning To Get Over My Fear Of Failure

Let me give you steps of a completely different kind because there is no checklist to getting over your fears; there are no shortcuts here. For what it’s worth, I’m learning it has more to do with leveraging a balance of mental and physical strength. Getting into a routine that helps you build physical strength… Read More

Personal Branding: The Secret Of Competing Against Yourself

It’s the start of a new week. One that transitions into the next month of the new year, for that matter.  Hopefully you’re getting excited for what is in store for you and all this week has to offer. I wanted to share some perspective from a video I watched today. It was a compilation… Read More

Email Marketing: A Little Known Way To Remain Relevant In Their Inbox

I thought this was a great and rather unique example of an email that aims to re-calibrate the level of engagement. Essentially proactively saying, we noticed you may need less communication: “We haven’t heard from you in a while, how can we adjust the frequency of our communication so you don’t unsubscribe completely.” Ok, I’ll… Read More