Retrospective: My Experience In Agency vs. In-House Roles

In my career as an SEO professional and digital marketer, I’ve spent time on the agency side as well as an in-house and as a consultant. For context, my “agency days” were roughly between 2012-2015. Cough, cough, so I suppose, at the time of documenting my reflections that’s now about 6 years ago which, isn’t… Read More

On Building Resiliency (the key is adaptation)

Observations from a Millennial who lived through 9/11, the 2008 economic recession followed by a global pandemic in 2020. I started writing this post in 2020 as a way to cope and process what was going on during the COVID-19 outbreak. I updated it in late 2021 and all I can say is I’m really… Read More

Rant: how to not fail with online influencers

I started to see a pattern in the outreach messages I’ve received about doing brand collaborations and thought I’d jot down some thoughts…because, you know, my ultimate hope is to make the world a better place so let’s start with the internet. There’s a marketing tactic called “influencer marketing” where basically, anyone with a substantial… Read More

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The Reality of Freelancing: The Dream Is Free. The Hustle, Sold Separately

I used to dream about what it would be like to be a digital nomad. Just me, my laptop and a turquoise stretch of ocean on either side. I’d think about what it would be like to work from a remote location that inspired my creativity and not just a desk where I’m accounted for… Read More

From Magician’s Assistant To Online Marketing Consultant

My very first job out of college (gasp! in 2007) was anything but a typical 9-5. But it’s part of who I am today. To this day, I’m not really sure how I came home and told my parents my first job was going to be a magician’s assistant. Quite literally but not literally. You… Read More

Growing Up Millennial – Online Marketing Consultant Explains How ‘Kids Today’ Use Social Media

Imaging there is no Facebook. No Instagram. No Twitter. No Snapchat. What do you spend your time doing? Who are you telling that story to about your weekend adventure in LA rescuing the neighbor’s cat and breaking into your friend’s apartment because you were out partying but they fell asleep on the couch. Who is… Read More

Two Main Ingredients For Personal Branding: Salt & Love

I got to have dinner with a chef the other night. It was fun to see a completely different perspective on food, its taste and presentation — all the stuff you take for granted after awhile. It was kind of like sitting next to a director while watching a movie. You just know this person… Read More

Life Advice for Millennials: How To Own Your Power

Sundays are a great day for getting perspective, reflecting on your goals, and also just getting things done. Especially on this rainy Sunday in January, I wanted to share three inspirational messages (one podcast & two videos) which I came across recently that you can listen to and infuse more reflection time into your otherwise… Read More

Life Advice for Millennials: Stand Up For Yourself But Take The Emotion Out Of It

I haven’t posted anything in the last week. But that’s because I had switched gears and was writing for a different outlet. Well, after working very hard to submit a finalized version for said outlet, it happened that my work was not published in its entirety. Normally, I’m open to edits because I like making… Read More

Reading List Inspired by A Digital Marketing Millennial

I typically over prepare for questions I might get asked on webinars or talks I’m giving. But I was recently part of a panel at an event hosted by the San Diego American Marketing Association where I was asked a question about what books I’ve read that have had the most influence on my professional… Read More