I Counted 27 Super Bowl Ads Yesterday That Had Celebrities

It’s the day after the biggest advertising day of the year, the Super Bowl. Here are a few advertising stats on the 2019 event: Host network CBS charged a record $5.25 million for a 30-second ad during this year’s game. A total of 54 advertisers shelled out $5.25 million for 30 seconds of screen time during the… Read More

These are a few of my favorite things about Content Marketing

I get lots of questions about content marketing and how it can be improved using SEO (Search Engine Optimization). I thought I would take a moment to capture the advice I give for the questions I get asked most often on this topic. Since there are a lot of questions that are tangentially related, I… Read More

The Secret to Great Content Marketing: Q&A with Scott Stratten

The more things change, the more they stay the same. That’s never been more true for content marketers than it is today. Thankfully, there are unconventional marketers living and speaking (read: ranting) among us to guide the way and keep us honest about what really matters in business and to people. Scott Stratten is one of… Read More

News Flash: 15 Year-olds Are Not Tweeting

For anyone reading this from a branding perspective and wondering, \”where should I be?\” or \”what social networking site is best for my brand?\” Think about your target market first. Think about why they would be on a particular social networking site (consider the values, activities and benefits offered) and then find a creative, constructive and intuitive way for consumers to interact with your brand. But don\’t think you have to \”tweet\” just because everyone else is doing it. Because news flash: your target market may not even be participating in that space. Read More

Modern Millennial Rant: Toll Road Tweet

So, I received a violation notice from the Toll Road Department the other day for apparently not having paid a $0.75 fee.  I responded online with the following dispute: To Whom It May Concern: Upon exiting the north bound toll road, I paid $O.75 at the off-ramp booth. I proceeded to turn around  and re-enter… Read More