One day at Google: Webmaster Product Summit

On Monday, November 4th, around 50 or so SEO’s descended upon the Googleplex campus in Mountain View, California to attend an invitation only one-day Product Summit. There was much of this… See what I mean? SEO’s love Twitter btw. There are tons of insights under the event hashtag #GWCPS. I highly recommend combing through it when… Read More

These are a few of my favorite things about Content Marketing

I get lots of questions about content marketing and how it can be improved using SEO (Search Engine Optimization). I thought I would take a moment to capture the advice I give for the questions I get asked most often on this topic. Since there are a lot of questions that are tangentially related, I… Read More

Diagnosing A Drop In Traffic: 6 Data Sources to Check & Why

It’s a common scenario for an SEO Manager. You come into the office one morning, open up your SEO dashboards and notice a large drop in traffic to a core product page for your main software product.  It seemed to happen almost over night. How do you go about diagnosing the issue? What are some… Read More

The Reality of Freelancing: The Dream Is Free. The Hustle, Sold Separately

I used to dream about what it would be like to be a digital nomad. Just me, my laptop and a turquoise stretch of ocean on either side. I’d think about what it would be like to work from a remote location that inspired my creativity and not just a desk where I’m accounted for… Read More

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The Busy Marketer’s Guide to Google’s Broad Core Algorithm Update of 8/1

Are you sitting down? Good. Because Google just announced they made an algorithm update on August 1, 2018. They rarely confirm any kind of update let alone one having to do with their algorithm. Still, the August announcement was made via the Twitter account from Google Search Liaison (@searchliaison). Here is the tweet: When did the… Read More

Growing Up Millennial – Online Marketing Consultant Explains How ‘Kids Today’ Use Social Media

Imaging there is no Facebook. No Instagram. No Twitter. No Snapchat. What do you spend your time doing? Who are you telling that story to about your weekend adventure in LA rescuing the neighbor’s cat and breaking into your friend’s apartment because you were out partying but they fell asleep on the couch. Who is… Read More

Email Marketing: A Little Known Way To Remain Relevant In Their Inbox

I thought this was a great and rather unique example of an email that aims to re-calibrate the level of engagement. Essentially proactively saying, we noticed you may need less communication: “We haven’t heard from you in a while, how can we adjust the frequency of our communication so you don’t unsubscribe completely.” Ok, I’ll… Read More

Reading List From A Digital Marketing Specialist

I typically over prepare for questions I might get asked on webinars or talks I’m giving. But I was recently part of a panel at an event hosted by the San Diego American Marketing Association where I was asked a question about what books I’ve read that have had the most influence on my professional… Read More

4 Lessons In Online Marketing I Learned From Mom

In recent weeks, Google has officially begun phasing out the existence of its right-rail ads. As you can imagine, removing ads from one position means they’ll show up in another. Presently, this means up to four PPC ads can appear at the top of the search engine results page (SERP) thereby pushing the organic listings… Read More

The Inversion Point is Coming – Is Your Mobile Site Ready To Handle Business?

As Joe DeMike, Principal Marketing Consultant at Google explained at IMPACT14 this September, there is an inversion point that’s coming with regard to mobile devices.  Simply put, there will come a point in the very near future where traffic from mobile devices to your company website will overtake that of traffic from desktop (and we’re… Read More