Marketing Advice: The Impact Of Extending An Invitation

Sometimes we take things for granted. We can make assumptions. But you may not realize the impact a simple, direct invitation can have. I remember when I was competing with my dance partner, the signal to come together was an “invitation” from the man to take up our frame together. I always appreciated that because… Read More

The Inversion Point is Coming – Is Your Mobile Site Ready To Handle Business?

As Joe DeMike, Principal Marketing Consultant at Google explained at IMPACT14 this September, there is an inversion point that’s coming with regard to mobile devices.  Simply put, there will come a point in the very near future where traffic from mobile devices to your company website will overtake that of traffic from desktop (and we’re… Read More