News Flash: 15 Year-olds Are Not Tweeting

For anyone reading this from a branding perspective and wondering, \”where should I be?\” or \”what social networking site is best for my brand?\” Think about your target market first. Think about why they would be on a particular social networking site (consider the values, activities and benefits offered) and then find a creative, constructive and intuitive way for consumers to interact with your brand. But don\’t think you have to \”tweet\” just because everyone else is doing it. Because news flash: your target market may not even be participating in that space. Read More