This blog is for the modern Millennial
in their mid to late 30’s navigating life

& career. As a Millennial, I share my personal
wisdom and life experiences which
I’ve distilled here into the best information,
guidance, and products for you to be the
best “you” in your own life. 

I love discovering and sharing products that make life easier,
are practical and durable. I’ve traveled the world from Australia
to Africa and share what I pack along for adventures.
My personal style is functional, fashionable, affordable
and always classic.

I’m Holly. Here to educate, inspire and empower those around me. 


What I help you do

The term “Millennial” refers to a VERY broad range of ages between 22 and 38; it can be as broad as those born between 1980 – 2000. IMHO, a person in their 20’s is very different from someone in their 30’s

In fact, the term “Elder Millennial” was coined (or hash-tagged?) by comedian Iliza Shlesinger. Similarly, it refers to the Millennials who were born in the early 1980’s so that in present day, they’re the individuals you see walking this earth in their mid to late 30’s.

I’m someone who enjoys continuing to develop herself and by extension, this blog is a resource to help other Millennials who are bloggers, creatives, entrepreneurs and marketers of their own products and services looking to level up their brand, business and source of income.

I bring all of my life experiences — from my background as a competitive ballroom dancer to my travels around the world — to my profession as a digital marketer of 14+ years. I have direct experience advising brands from startups to enterprise level on growth tactics and SEO strategies across marketing performance channels, driving results.

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The Modern Millennial Blog

Holly's latest blog posts

In my career as an SEO professional and digital marketer, I’ve spent time on the agency side as well as an in-house and as a consultant. For context, my “agency days” were roughly between 2012-2015. Cough, cough, so I suppose, at the time of documenting my reflections that’s now about 6 years ago which, isn’t… Read More

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Observations from a Millennial who lived through 9/11, the 2008 economic recession followed by a global pandemic in 2020. I started writing this post in 2020 as a way to cope and process what was going on during the COVID-19 outbreak. I updated it in late 2021 and all I can say is I’m really… Read More

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With March 2020 bringing on the start of the COVID-19 pandemic, in many ways the word “unprecedented” became the word of choice. For 2021 and me personally that word still fits. In a way, the last 3 ish years have been rather unprecedented for me personally and professionally. For context: August 2019: we got married… Read More

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I started to see a pattern in the outreach messages I’ve received about doing brand collaborations and thought I’d jot down some thoughts…because, you know, my ultimate hope is to make the world a better place so let’s start with the internet. There’s a marketing tactic called “influencer marketing” where basically, anyone with a substantial… Read More

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What topic would you automatically assume I would be speaking on? I thought this was a fun social media experiment. I posted the below image with this message on Facebook and Instagram: The responses were pretty interesting. Ball Room Dancing as a Metaphor for Google’s Algorithm SEO landscape Working out Swing dancing Talk about the… Read More

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As I browse the online deals this Cyber Monday, I have a song stuck in my head: “last Christmas I gave you my heart but the very next day you gave it away. This year, to save me from tears, I’ll give it to someone special…” In my head, I’m mentally swapping out the word… Read More

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