For the modern Millennial this blog is largely about harnessing the personal wisdom and life experience I’ve gained as an #ElderMillennial distilled into guidance, tips, and the best information for to you to put into action in your life. 

For business operating in today’s online world, I often write about digital marketing strategies, documenting how to leverage Search Engine Optimization (SEO) across your most relevant marketing channels to reach & engage your audience.

I’m Holly, digital strategist with a broad background of professional experience across product management, marketing and SEO consulting. Here to educate, inspire and empower. 

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What I help you do

The term Elder Millennial was coined (or hash-tagged?) by comedian Iliza Shlesinger. It refers to the Millennials who were born in the early 1980’s so that in present day, they’re the individuals you see walking this earth in their mid to late 30’s.

I’m always developing myself and by extension, this blog and website are a resource to help other Millennials who are bloggers, creatives, entrepreneurs and marketers looking to level up their brand, business and source of income.

I bring all of my life experiences — from my background as a competitive ballroom dancer to my travels around the world — to my professional role as a product manager. I have 13+ years of professional experience advising brands from startups to enterprise on growth tactics and strategies that synthesize SEO across marketing performance channels, driving results.

It’s my job and privilege to use the knowledge I’ve gained from over a decade in the digital marketing space to help you succeed in various areas of your life.

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The Modern Millennial Blog

Holly's latest blog posts

What topic would you automatically assume I would be speaking on? I thought this was a fun social media experiment. I posted the below image with this message on Facebook and Instagram: The responses were pretty interesting. Ball Room Dancing as a Metaphor for Google’s Algorithm SEO landscape Working out Swing dancing Talk about the… Read More

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As I browse the online deals this Cyber Monday, I have a song stuck in my head: “last Christmas I gave you my heart but the very next day you gave it away. This year, to save me from tears, I’ll give it to someone special…” In my head, I’m mentally swapping out the word… Read More

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This is the second product conference I’ve been able to attend this year. In particular, the Women In Product conference (WIP) is unique because it brings together women in leadership positions across many different verticals who are doing or leading product initiatives and provides a relatable perspective to other females navigating their career as product… Read More

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On Monday, November 4th, around 50 or so SEO’s descended upon the Googleplex campus in Mountain View, California to attend an invitation only one-day Product Summit. There was much of this… See what I mean? SEO’s love Twitter btw. There are tons of insights under the event hashtag #GWCPS. I highly recommend combing through it when… Read More

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One of the hardest things to purchase online is jewelry and second to that is clothes. I recently went through the experience of buying a wedding ring online for my fiance and ran into difficulties with a vendor. My hope in publishing this article is that it reduces the likelihood of this happening to someone… Read More

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It’s the day after the biggest advertising day of the year, the Super Bowl. Here are a few advertising stats on the 2019 event: Host network CBS charged a record $5.25 million for a 30-second ad during this year’s game. A total of 54 advertisers shelled out $5.25 million for 30 seconds of screen time during the… Read More

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Customer Testimonials

Kind Words from Customers

The consummate digital partner, Holly was extremely attentive, competent, and creative during the time she managed our Search Metrics account.

She provided timely and insightful reports, and helped us drive growth in SEO by identifying issues and proposing solutions to continue our path in climbing the ranks.

Holly is also a talented speaker, and presented business reviews to the entire organization, able to adapt her delivery to both lay people and experts.

Highly recommended professional, I would love to have the opportunity to work with her again.”

Holly is one of the most organized and enthusiastic marketing coordinators I’ve had the pleasure of working with in my career. Her vim in even the most routine of tasks is far beyond the highest levels of her peers and in complex situations, she is the go to person when most executives are lost. I hope to work with Holly again soon.”

Holly’s superpower in in SEO and content marketing. Well-known for these talents within my network, she was recommended to me for a large evergreen content project, that coincided with a complex blog audit. Both initiatives supported our goals of improving rankings on core high-volume terms using content. This was a project that had been weighing on our team for some time and Holly was our solution. I would highly recommend Holly and would work with her again anytime.”


Holly is a dynamic, thoughtful, and strategic marketer. I worked with her while she was at Searchmetrics. She managed the Searchmetrics presence at Content Marketing World and Intelligent Content Conference. I was impressed with her ability to juggle a wide variety of projects from event management, demand generation, client development, and content creation – all with ease and a smile. She’s also a fantastic MC! I’m grateful I got the chance to work with her—and hope to do so again soon.”

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