For the online business that wants to invest in SEO and quality content but who needs help developing a strategy, I help identify, craft and deploy content across your business’ most relevant marketing channels to reach & engage your audience.

I’m Holly, an SEO and content strategist with a broad background in marketing, event management and consulting experience. Here to educate, inspire and empower. 

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What I help you do

I’ve developed my blog and website as a resource to help other bloggers and creatives and marketers level up their brand, business and income.

My approach to SEO and marketing is holistic since I take into account how all of your digital properties contribute to your online growth, driving attention and authority to your brand hub, your website.

My experience in digital marketing spans a range of industries and business types. In addition to managing events and trade shows, I’ve led teams in coordinating the complimentary online components that drive further customer engagement and experience.

My expertise also stems from the corporate world which means when you work with me, you’re tapping into a wealth of consulting experience from advising startups to enterprise level brands. It’s my job and privilege to use the knowledge I’ve gained from over a decade  in the digital marketing space to help you succeed.

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SEO & Marketing Blog

Latest Updates from the blog

I get lots of questions about content marketing and how it can be improved using SEO (Search Engine Optimization). I thought I would take a moment to capture the advice I give for the questions I get asked most often on this topic. Since there are a lot of questions that are tangentially related, I… Read More

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It’s a common scenario for an SEO Manager. You come into the office one morning, open up your SEO dashboards and notice a large drop in traffic to a core product page for your main software product.  It seemed to happen almost over night. How do you go about diagnosing the issue? What are some… Read More

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I used to dream about what it would be like to be a digital nomad. Just me, my laptop and a turquoise stretch of ocean on either side. I’d think about what it would be like to work from a remote location that inspired my creativity and not just a desk where I’m accounted for… Read More

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Are you sitting down? Good. Because Google just announced they made an algorithm update on August 1, 2018. They rarely confirm any kind of update let alone one having to do with their algorithm. Still, the August announcement was made via the Twitter account from Google Search Liaison (@searchliaison). Here is the tweet: When did the… Read More

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My college roommate visited me this weekend from Sacramento and we decided to play tourist around San Francisco for a day (despite her having been to the city many times, and me living less than 15 miles south of it).  There are so many sights to see around the bay area that I felt like… Read More

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The short answer is, because search engines are the gateway to paying customers. Aside from the glaring fact that 93% of online experiences begin with a search engine and there are over two billion people online (that’s roughly 40% of the world’s population). The reality is, a majority of your customer base is hanging out… Read More

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Customer Testimonials

Kind Words from Customers

Holly is an extremely dedicated and hard-working individual and as a one of her clients I can say that she spear-headed many efforts on our behalf in order to achieve our company’s goals. She has been the key contributor to helping us overcome many obstacles. Holly hosts our weekly meetings with a professional and pleasant demeanor, always with a “can-do” attitude, always well-organized and prepared. She has no problem taking on even our most difficult challenges which she always faces head on. She is well-versed in her field with an apparent knowledge base that is quite extensive. She has a great confidence with excellent leadership skills and I can imagine her being very successful in whatever she set out to do.”

Holly’s superpower in in SEO and content marketing. Well-known for these talents within my network, she was recommended to me for a large evergreen content project, that coincided with a complex blog audit. Both initiatives supported our goals of improving rankings on core high-volume terms using content. This was a project that had been weighing on our team for some time and Holly was our solution. I would highly recommend Holly and would work with her again anytime.”

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The consummate digital partner, Holly was extremely attentive, competent, and creative during the time she managed our Search Metrics account.

She provided timely and insightful reports, and helped us drive growth in SEO by identifying issues and proposing solutions to continue our path in climbing the ranks.

Holly is also a talented speaker, and presented business reviews to the entire organization, able to adapt her delivery to both lay people and experts.

Highly recommended professional, I would love to have the opportunity to work with her again.”

Highly recommended. Holly is a “client whisperer” of immense talent and value to any team. Excels in preserving high-profile clients, especially those who have had negative experiences, with her amiable temperament and professional response to customer issues. To be on a client call with Holly is to see a true expert ply her trade.”

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