Career Navigation: Side Hustles Worth Investing In & Skills Worth Developing

Side Hustles and Skills Worth Investing In or Developing There are very few side gigs that can truly replace a full time income. But, side gigs are just that, gigs that are worth a bit of investment if you have time on the side and want to make extra money. This page from the Penny… Read More

6 Reasons Why Entrepreneurs and Startups Who Read “Lost And Founder” Will Be Impervious To Failure

What’s the greatest mistake entrepreneurs make? Misunderstanding their market? Timing? Positioning? Investing in the wrong product features? Doing everything themselves? Failing to get funding? After reading Rand Fishkin’s book “Lost And Founder,” I would argue it’s actually only one thing: self-awareness. The greatest mistake an entrepreneur can make is not being self-aware. Although Fishkin’s book… Read More

Retrospective: My Experience In Agency vs. In-House Roles

In my career as an SEO professional and digital marketer, I’ve spent time on the agency side as well as an in-house and as a consultant. For context, my “agency days” were roughly between 2012-2015. Cough, cough, so I suppose, at the time of documenting my reflections that’s now about 6 years ago which, isn’t… Read More

Cyber Monday Deals 2019

As I browse the online deals this Cyber Monday, I have a song stuck in my head: “last Christmas I gave you my heart but the very next day you gave it away. This year, to save me from tears, I’ll give it to someone special…” In my head, I’m mentally swapping out the word… Read More

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The Reality of Freelancing: The Dream Is Free. The Hustle, Sold Separately

I used to dream about what it would be like to be a digital nomad. Just me, my laptop and a turquoise stretch of ocean on either side. I’d think about what it would be like to work from a remote location that inspired my creativity and not just a desk where I’m accounted for… Read More

From Magician’s Assistant To Online Marketing Consultant

My very first job out of college (gasp! in 2007) was anything but a typical 9-5. But it’s part of who I am today. To this day, I’m not really sure how I came home and told my parents my first job was going to be a magician’s assistant. Quite literally but not literally. You… Read More

Growing Up Millennial – Online Marketing Consultant Explains How ‘Kids Today’ Use Social Media

Imaging there is no Facebook. No Instagram. No Twitter. No Snapchat. What do you spend your time doing? Who are you telling that story to about your weekend adventure in LA rescuing the neighbor’s cat and breaking into your friend’s apartment because you were out partying but they fell asleep on the couch. Who is… Read More

Two Main Ingredients For Personal Branding: Salt & Love

I got to have dinner with a chef the other night. It was fun to see a completely different perspective on food, its taste and presentation — all the stuff you take for granted after awhile. It was kind of like sitting next to a director while watching a movie. You just know this person… Read More