Why should I care about search engines?

The short answer is, because search engines are the gateway to paying customers.

Aside from the glaring fact that 93% of online experiences begin with a search engine and there are over two billion people online (that’s roughly 40% of the world’s population). The reality is, a majority of your customer base is hanging out online.

More to the point, I’ll answer that question with another question. Have you ever gotten lost in the woods?

Now, if you haven’t, consider yourself lucky. But if you have, you know the only thing in the world you want (aside from a cheeseburger) is to be found.

Picture yourself alone in the woods. Completely alone and lost. When it happens, you start doing everything in your power to make sure someone finds you.

You put on any bright clothing you have.

You waive your arms and shout at anything that even remotely resembles a human being.

You start trying to build a fire to make smoke signals.

You pull out something reflective from your bag to flash at airplanes.

You start building large man-made structures (AKA ducks) to attract attention.

You locate the highest point possible or try to find open space so you can be spotted.

The point is, you fight to be found.

You fight because your very life depends on it.

But it’s only when you’re in that kind of extreme situation that you fight. You’re trying to get someone—anyone’s—attention.

Attention is currency. Especially online.

Now, instead of you alone in the woods picture that it’s your business or your blog that’s trying to be found online. Your one job as a listing on the first page is to grab someone’s attention, hook them on your story, and sell to them.

The search engine results page (SERP) is your wilderness.

Screen Shot 2017-12-01 at 8.34.21 PM.png

search for “what is content marketing.”  What would you click on? 

The simple fact is that search engines process questions posed by real people (who have real money too!). Google processes over 3.5 billion searches every day.

It’s time to realize what it takes to be found online. And the fight is already at your doorstep. Between Google’s Mobile First index initiative and smart, connected devices everywhere, getting found is only the beginning of surviving in the digital age.

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The Secret to Content Marketing: UnMarketing – Q&A from Scott Stratten

The more things change, the more they stay the same.

That’s never been more true for content marketers than it is today. Thankfully, there are unconventional marketers living and speaking (read: ranting) among us to guide the way and keep us honest about what really matters in business and to people. Scott Stratten is one of them.  Scott is the author of “UnMarketing: Everything Has Changed and Nothing is Different.” He is also a dynamic speaker.

I first heard of Scott and his work when I was interviewing a number of speakers from Content Marketing World earlier this year.  I was curious to get his perspective on how he consistently creates quality content. While I wasn’t able to meet Scott in person, he very kindly responded to my interview questions via email.

His answers delighted and informed me. I hope you enjoy his wit and wisdom too:

(HM) What information does your audience most want to read about? And how do you deliver on that?

(SS) We’re pretty unique in that we focus mainly on bad business instead of good. The UnPodcast is “The Business Show For The Fed-Up”. We’ve become the magnet for when a brand does wrong, our army of followers send it to us. You never want to be the name in the message “Did you guys see this?”

We deliver it through our weekly UnPodcast, blog (rarely), 5 books and 60 keynote talks at conferences per year.

(HM) How do you know what to write about? 

(SS) If we find it interesting, then so does our audience. We’ve always put out content we enjoyed, and then the audience qualifies itself.

(HM) How do you say current with industry trends in content marketing?

(SS) Always be consuming. To be a good content marketer, you have to be an insatiable content consumer. I never stop reading/watching/listening. That’s my only job. Strong newsletter subscriptions, Google news alerts and even smarter friends/colleagues/fans that curate great content, both directly to us and in their own feeds.

(HM) What combination of platforms are you using to curate and create content?

(SS) Weekly UnPodcast, blog, 5 books and 60 keynote talks at conferences per year. Post weekly on UnMarketing Facebook page (on average, no set frequency), tweet when we feel like it and wonder weekly why we use LinkedIn.

(HM) What are some of the problems that aren’t being addressed by larger companies in the area of content marketing?

(SS) Content is contextual based on the platform it’s published on. We uploaded a video of one of my rants. It got 250k views, which is great but should have been better. Knowing the context of Facebook video (versus YouTube) that you have to catch a potential viewer in a scroll on their news feeds, we re-uploaded the same clip, with a letterboxed view, complete with an attention grabbing headline that stayed on the video. It received over 14,000,000 views. No changes except the words on it.

(HM) What’s a common question you get asked a lot from your clients relating to content?

(SS) No idea, we have no clients 🙂

(HM) In your opinion, what is the most important element of storytelling?

(SS) There’s a reason most great stories are from humans instead of brands: companies can’t get themselves away from the mirror and realize it’s about the person consuming the story, not the one telling it.

(HM) What is your biggest content related challenge?

(SS) The debate between frequency and quality. We send a newsletter out every 6 months, but we should do it a lot more.

(HM) What does your research process look like when you’re writing about a topic you don’t know anything about?

(SS) Google 🙂

(HM) How do you see content evolving over the next 3-5 years?

(SS) Not much. Most people are predicting we’ll consume everything in VR/AR have a vested interested in it.

Bio

Scott Stratten is the President of UnMarketing. He is an expert in Viral, Social, and Authentic Marketing which he calls UnMarketing. Formerly a music industry marketer, national sales training manager and a Professor at the Sheridan College School of Business, he ran his “UnAgency” for a nearly a decade before solely focusing on speaking at events for companies like PepsiCo, Adobe, Red Cross, Hard Rock Cafe, Cirque du Soleil, Saks Fifth Avenue, Deloitte and Fidelity Investments when they need help guiding their way through the viral/social media and relationship marketing landscape. He now has over 175,000 people follow his daily rantings on Twitter and was named one of the top 5 social media influencers in the world on Forbes.com.

He has written four best-selling business books, the newest being “UnSelling: The New Customer Experience” which was just named “Sales Book of the Year” by 1-800 CEOREAD.

His passion comes out most when speaking on stage, preaching engagement and becoming one of the most sought-out speakers on the subject. Along with Alison Kramer, their UnPodcast has been signed by the CBS network as their premier business podcast to launch their new digital network.

His clients’ viral marketing videos have been viewed over 60 million times and he’s recently appeared in the Wall Street Journal, Huffington Post, USA Today, Entrepreneur Magazine, CNN.com, Inc.com and Fast Company and was named one of “America’s 10 Marketing Gurus” by Business Review USA. That plus $5 gets him a coffee anywhere in the world.


Follow UnMarketing on Facebook  or on Twitter at @unmarketing.

Something you may not know about me is…I began as a magician’s assistant

My very first job out of college (gasp! in 2007) was anything but a typical 9-5. But it’s part of who I am today.

JMP Creative_Holly Miller_ article in CU newspaper.jpg

This is literally a scan of the article clipping from the Chapman Alumni magazine.

To this day, I’m not really sure how I came home and told my parents my first job was going to be a magician’s assistant. Quite literally but not literally. You see, I was the executive assistant to a magician turned business owner whose company, JMP Creative, operated in the toy and promotional product industry.

JMP Creative_Holly Miller blog.png

Yes, you’re reading that Twitter profile correctly, this was all in a workplace that had created a billion toys. All of these rooms were part of the tour and culminated at the world’s most unique conference room…the mother ship.

The underlying meaning of “get the conference room ready” meant my timing had to be exact. I learned to give myself at least 15-20 minutes of run-around prep where I’d swiftly navigate the presentation route throughout the toy room, arcade, Think Tank, artist area, library (I always adored how many books we had) –before sneaking past the tour in progress and deftly sprinting across the parking lot to our adjacent building–where I’d switch off the house lights and turn on (you guessed it) the show lights and soundtrack to the conference room a (life-size?) spaceship suspended upon an iron framework.

JMP Creative_space ship conference room_Holly Miller.pngMeanwhile, back on earth, I learned the true value of hard work.

The ingredient for success is hard work.

My early days were spent among artists, animators and inventors in a 10,000 square foot million dollar workplace of productivity and ideation. I organized numerous display shelves of toys (created by JMP or collected by Jim for inspiration purposes), dusted glowing pinball machines weekly and practically had the corporate credit card on file at the Container Store for all the stackable jars of brightly-colored goop we’d store or ship off to the production factory.

It was really hard work to stay organized myself and to do the same for our CEO. Still, I loved how weird and chaotic the day-to-day operations could be. Seriously, I should have started blogging back then. Every day was unique and challenging in its own way and I just had to jump in and navigate.

Thinking back, I sat in on numerous meetings with Jim where inventors would bring their ideas or contraptions to him seeking product or marketing innovation. It’s where I myself began to tune into my own instincts as a marketer thinking, “what kind of person would likely search for something like this?” and “would they purchase it?”  There was a lot involved from research, iteration, pitching, revising, patenting, tinkering, refining etc, etc.

The lesson I walked away with was: if you want to make something a reality, you have to bring it to life. There is no substitute for hard work.

Sparking creativity: Brainstorming is play-storming 

Remember when you were a kid and a couch fort was anything but a crude pile of pillows and cushions? Your imagination was the key to wherever you wanted to go. We seem to lose this ability as we grow up.

But somehow, Jim had captured lightening in a bottle. His forte was engineering creative brainstorm sessions for adults. During my time there, we hosted a variety of groups from entertainment executives to wealthy foreign entrepreneurs. The sessions were designed around a simple concept: play.  Even our weekly internal meeting (“Monday Fun Day”) was engineered in the same way.

Jim habitually collected toys, props, or anything representing creative imagery.  To him, each was a different kind of tool he hoped might help inspire a client’s big idea. While it was an incredibly fruitful and ingenious technique, organizing this world in which I found myself proved to be a unique challenge.

Eventually, I grew to appreciate my own balance of organized chaos when it came to creativity. Jim was one of my earliest mentors. He was an incredible example to me of the importance of building a personal brand around showmanship (he was a magician, after all). His facility was on par with that feeling of following John Hammond around Jurassic Park, “we spared no expense!”

Jurassic park_Holly Miller blog.png

Whenever I came up against a roadblock, Jim encouraged me to find a different way to solve the problem. Those moments of having to think on my feet in front of him seemed endless. I frequently found it stressful not finding the right answer immediately. Ultimately, nature won and my brain found a new neural pathway to producing results.

Because of this, I became a much more resourceful person. Now I think, “Ok that didn’t work. But there is always a way. What’s the next thing I can try?”

My extraordinary moment – Creating Christmas in July

One of the best projects I got to be a part of was when JMP was approached by a production company to participate in the reality television series American Inventor. Three inventors were selected to work with our company and we were all on different teams to help them build, prove and develop a go to market strategy for their respective inventions. I was part of Team Chavez, with the Guardian Angel product (woo!).

Filming for American Inventor_JMP Creative.JPG

That’s me inching backwards from a mock living room completely engulfed in flames (don’t worry, mom, it was a controlled burn). See, even the professionals are present. How I got to that point requires a bit more context.

Chavez, a firefighter by trade, had an invention where the angel on top of a Christmas tree was specially designed activate and release water by way of a coil system were the tree to catch on fire.

Typically, we would be in development on a toy or product for up to a year. But due to the nature of reality TV and the production schedule, we basically shot around the clock for one month.  The timeline was compressed, to say the least, and we still had to go through all the stages of product development from sketched concept to a finished, market viable product.

On the big shoot day, production teams, JMP crew, and fire fighters set up on the back lot of a local fire station training ground to capture the product in action. We built a three-walled mock living room completely furnished (by yours truly) with curtains, couch, coffee table and, of course, Christmas tree (apparently, I couldn’t be bothered with presents at the time?).

Let’s take this in for a moment, this was July in southern California and I found Christmas trees (it still amazes me that I found a way). It was already incredibly hot outside and there we were trying to light a tree on fire to capture the successful product activation of a fire-suppression system and not enough of anything to be setting on fire. All in a day’s work.

But we delivered.

“JMP set up five cameras to shoot the test from every angle while ABC’s crews videotaped all the action.

The first test, the horn sounded but water didn’t flow because the angel blocked the release mechanism.

The second test put out the fire so fast there was hardly any flame.

Chavez wanted a bigger fire.

“You’re killing me,” McCafferty cried, half joking. They had just one fire sensor and two Christmas trees left.

The third test, a two-foot flame shot up, the horn sounded, water sprayed, the fire was not just suppressed but extinguished.

“It was probably one of the best moments in the whole process,” McCafferty said.
The judges and viewers who voted to determine the winner apparently agreed. Chavez won the million dollars and is in negotiations with First Alert.”
http://www.ocregister.com/2007/08/27/american-inventor-contestants-get-help-from-local-firm/

American Inventor_JMPCreative.JPG

Reality TV show ABC's American Inventor.JPG
I really should have asked for some of the firefighter turnout gear…

From Big Ideas to Big Data

My experience as a magician’s assistant gave me a unique skill set. It taught me how to become more adaptable, resourceful and creative. These days, I work for a German software platform that uses big data insights around business intelligence and the most outlandish place my meetings take me is Berlin.  I no longer have meetings in space ships or have to source Christmas trees in LA in the middle of summer. But my foundation in toy and product development is where I developed a great deal of humility around what it takes to bring an idea to life.

Bring on the rare, the bizarre — I can manage. I do my best work in the unknown because it’s oddly comfortable. Care to join me? It can be fun!

 

I know it all sounds so hard to believe. I guess that’s why seeing is believing. Here’s an old promo video I found on YouTube that highlights the awesome work place that is JMP Creative. Enjoy!

 

What Can Marketers Learn From The Best Heist Movies? A Lot…

Admittedly, I’m a movie buff and one of my favorite genera’s are heist movies. I’m also a big fan of well-executed marketing campaigns. Based on my real-world experience as a modern marketer, I have a few parallels to draw between heist films and creating marketing strategies that work.

The heist film…focuses on the planning, execution, and aftermath of a theft. Versions with dominant or prominent comic elements are often called caper movies. They could be described as the analogues of caper stories in film history.  Wikipedia.org – “what is a heist movie”

Why am I telling you this? It’s not that I want you to become a thief of your customer’s money. But if you want to build a great brand, you will want to consider that you have to (figuratively) steal their hearts and minds.

Think about your favorite heist movie and why you like it. For me, it’s stories like Ocean’s Eleven, Inception, The Italian Job, The Inside Man and The Usual Suspects. Using this list of great heist films as my inspiration, here are the five things marketers can learn from the best heist movies.

1. Plan all the way through to the end

Plan everything. Even if your team or co-workers only see the high level points of your strategy, open up a bottle of red wine one quiet evening and plaaaaaaan. “Failing to plan is planning to fail.” Plan for failure too. What are some of the things that could go wrong with the campaign? Doing so can minimize setbacks along the way.

Tom Hardy, Joseph Gordon-Levitt in Inception (2010)

Eames: You mustn’t be afraid to dream a little bigger, darling. [Pulls out a grenade launcher]

Thinking through how you actually deliver a service to your customers is key. From their search needing a product or service to you fulfilling that need. I like to think about it in the sense of a treasure map. Marketer’s should make it stupid easy for people to find the treasure (i.e. your product). Savvy? Ok, sorry for the Pirates of the Caribbean reference but, planning really involves thinking through the content that’s relevant to the search your users are doing and creating content servicing that need.

2. Everyone has their own unique strengths

Combine them. That’s right, you heard me, combine them. As a marketer, it’s in your best interest to nurture a team leveraging the unique qualities of each person.  This is how you build productive teams. There’s no real process for operating a great team, the secret is letting each individual do what they do well. That’s how you win together.

Ocean's 11 (2001)

Turk Malloy: [intentionally arguing to each other extend the time needed for their balloons to block the security camera’s view] Watch it, bud. Virgil Malloy: Who you calling bud, pal? Turk Malloy: Who you calling pal, friend? Virgil Malloy: Who you calling friend, jackass? Turk Malloy: Don’t call me a jackass. Virgil Malloy: I just did call you a jackass.

3. Look out for one another

Teams are like family; they stick together and have each other’s backs. The lesson here for marketers is that brands that really care and demonstrate they understand their customers will win and retain their customer base much better than the typical “kthanksby” for your purchase experience.

Inside Man (2006)

Keith Frazier: Oh, please, do not say proposals… my girlfriend… she wants a proposal from me. Dalton Russell: You think you’re too young to get married? Keith Frazier: No, I’m not too young… too broke. Maybe I should rob a bank. Dalton Russell: Do you love each other? Keith Frazier: Yeah, yeah, we do. Dalton Russell: Then money shouldn’t really matter. Keith Frazier: Thank you, bank robber!

4. Ringleaders adapt to stay in control of the progression of events

Sometimes things don’t go according to plan (see the above section on planning for failure). And that’s OK. But the reason why we like Dominick Cobb or Danny Ocean is because they seem in control.

As marketers, we know it’s not possible to remain completely in control of the outcome with such a fragmented landscape. We have to contend with things like show-rooming where people try things in store then buy online, or worse yet they snag a discounted Groupon-type engagement with your product or service. Again, that’s why planning comes in handy. Stay in touch with the customer-facing teams, like sales and customer support, so that you can use all of the data input you have to build a story line of what’s happening. Where are your customers buying and how can you (the authentic brand) be there instead to earn the sale?

Inception (2010)

5. The masterminds always gets what they want

Don’t you just want to be that person too!? I mean, how is it that they always get what they want? Because it’s by design.

For modern marketers, this means finding your true customers and continuing to bring value to them. You can also pay it forward; doing the unexpected is…well unexpected. It can even be delightful.

But it’s all by design.

Inception (2010) directed by Christopher Nolen

The Usual Suspects (1995) - Kevin Spacey. Directed by Bryan Singer

Growing Up Millennial – How We Use Social Media

Imaging there is no Facebook. No Instagram. No Twitter. No Snapchat. What do you spend your time doing? Who are you telling that story to about your weekend adventure in LA rescuing the neighbor’s cat and breaking into your friend’s apartment because you were out partying but they fell asleep on the couch. Who is listening to you? Who are you telling your stories to?

Not, who are you broadcasting your life to, because there is difference. Hopefully, another human being maybe?

But let’s (be kind and) rewind this VHS tape back to the start to get a glimpse of the Millennial foundation.

Facebook was founded in February 2004.  I was at Chapman University in Southern California at the time. I remember responding to a petition where our .edu email addresses were required in order to gain access the platform. There were other universities signing up too, but it took a certain number of signatures in order for Facebook to extend access to your university to the platform. They did. At the time, it was a closed platform for students only and it was glorious.

FTV dance hall party

Oh yes, kids, our film school hallway dance parties were…epic 😉

I remember the fun in sharing pictures from the party the night before, adding random commentary and tagging friends. We thought nothing more of it than a photo-sharing-I-just-ate-a-sandwich-status-update website. At one point everyone’s relationship status was “it’s complicated” because…it’s funny. Also, at the time there was NO MOBILE app; I would come back from class and have to log into Facebook’s desktop site to see updates.

Fast forward to 2014 where over half a billion users access Facebook exclusively through mobile devices.

When Facebook opened its doors to everyone, they held their initial IPO in May of 2012, our online world changed overnight. Suddenly, everyone’s mom was on the platform. Employers could see where you were on Monday night. Having the proper relationship status’s actually became important (gah!). We all became highly aware of the nuances of a public vs. private post. In that moment, we became our own brand ambassadors almost immediately.

Shifting to some of the other social giants, Twitter was founded in March 2006. I joined April 2009.

Instagram launched in October 2010. I was late to the game and got on this platform in May 2015 (based on the date of my very first photo on IG).

Snapchat crashed the party in September 2011. I dipped my toe in, getting on board in 2013.

At this point, Facebook remains the only platform of which I’ve been an early adopter. But my point is that Millennial’s largely matured on this and similar platforms. We’re somewhat used to the microscopic fame of our social media profiles. And it’s only been just over a decade.

Social media has defined the Millennial generation and created a black-swan effect that’s largely still being played out. Scroll through any 30-something’s feed of vacation selfies and you’ll see how susceptible we are to the comparison-syndrome trap which leads to feelings of inadequacy.  This year, Facebook hit its 2 billion monthly user mark.  That kind of size is a delicate balance “where it’s worth really taking a careful look at what are all the things that we can do to make social media the most positive force for good possible.” That was from Facebook Chief Product Officer, Chris Cox.

With great power comes great responsibility.

At this stage in our lives and careers, many Millennial’s are seeking social media and technology that makes life easier. Whether we’re single, have kids, or are newly married, we’re the generation that knows how and where to search to get things done. Millennial’s are the generation most receptive to online interactions with the largest purchasing power, acute search capability, and a general zest for sharing photos of our lives and the occasional bad brand experience. We’re our own filmmakers kicking off a live video to share something cool, funny or unique.

The good news is we still have the ability to choose which stories of our own and others to amplify. Even better, with heroes like Simon Sinek, Seth Godin, Amy Cuddy, and Brene Brown my suspicion is we’ll turn out to be a pretty good lot after all.

One can only hope 😉

Are Enterprise SEO’s a Dying Breed?

Imagine you’re a physician. You’re traveling home on a flight back from a week-long conference where you had to renew your certification. You met many new and old connections and came away knowing your industry is alive and well.  The plane loudly hums along through the air while you review your session notes. Then you begin to hear some commotion from the other passengers a few rows behind you.

One voice. “Can we get her some water?”

Another voice. “She’s having trouble breathing…”

The flight attendant call button sounds in the cabin “ding!” You remain seated. Ears pricked up but waiting.

Your eyes are just returning to your notes when the pilot comes over the loud speaker, “Sorry for the disturbance folks. If there is a doctor on board, please make yourself known to a flight attendant.”

Out of commitment to your field, you are obligated to get involved. Out of personal passion, you have chosen this field. Either way, you are required to help and try to restore that human being back to health. And because of this, people listen to you.

I often feel like I’m a doctor making as many helpful recommendations as I can when it comes to corporate SEO initiatives. But there are so many different parties involved; it can be hard to meet everyone’s needs equally – time involved, level of effort, impact on improving organic traffic, all while staying on top of industry fluctuations. For such improvements to make an impact site-wide, it takes a village.

My parents are both in the medical field. When I was young, I was actually dissuaded from becoming a doctor. But I still have this inherent desire to help and to fix things.

When I hear digital challenges like “why did organic traffic drop on this date,” or “why are these pages not converting” I like the investigation. I thrive on it.  I look at the symptoms the website or a page is exhibiting and I try to gauge that against what I know of Google’s standard for user experience and content that’s relevant to the intent behind the search query.

But I have to be careful not to go too deep down the rabbit hole on what factors might be the cause of the issue. Today, the algorithms are working in real time and we can never be fully confident in the knowledge that a single factor is the cause.

Which is why, we as SEO’s make recommendations to the best of our knowledge, we test and we watch. If the patient (website) improves, we know we addressed the right aspect of the problem. This is why SEO is a long term game. There are no shortcuts to quality. It’s an investment in the right things making sure you empower other teams to help you along the way.

“There is a new breed of SEO manager who is politically savvy and gifted at collaborating with and mobilizing non-SEO teams. If SEO-integration isn’t on your roadmap, you’d better hope it’s not on your competitors’ maps either–otherwise they’ll have gold, and you won’t.”  The Executive SEO Playbook, by Jessica Bowman

Why do doctors never give up? Because they care. And it might also have something to do with taking a Hippocratic Oath 😉

How can enterprise-level SEO’s be as effective? My prescription is the following:

  1. Have more productive SEO-based conversations with stakeholders.
  2. Make SEO easy to implement and actionable for each team.
  3. Foster connections with other trusted, in-house SEO’s and seek their advice regularly.
  4. Read Jessica’s book!

 

A little perspective on how to speed up recovery time

This past week I’ve been recovering from a surgery where I had a gum graft done (that’s where they take a portion of skin from the roof of your mouth to essentially cover over the gum area of the tooth where you have a receding gum line. Exciting stuff, I know.) Anyway, I’ve been resting the last four days. But by today, the fifth day, I wanted to begin doing something to mentally and physically to remind myself I’m actively on the road to recovery.

You might think that getting back into weightlifting would not be the wisest move. But, thankfully, I’m fortunate enough to have a coach that listens to me and understands when I need a little push and when to prescribe just the right amount of “recovery work” to get my heart rate up and the blood flowing through my muscles.

Recovery is a funny thing, you see, because it’s a balance of getting enough rest and enough moderate physical activity to begin regaining strength. The trick is not letting yourself play the victim.

Mentally telling yourself you should continue to stay in bed. Mentally ignoring the healthy, nourishing foods that will aid in your recovery and instead eating fast food. Those can quickly become your reality if you let your recovery time become a crutch.

A quick aside, I am in no way overlooking your doctor recommended and necessary recovery time involved for any kind of major surgery. However, the general point I am making is that it can be all too easy to fall off the wagon…and stay there. And when that happens, you’ll have to remind yourself that you can also get right back on at any time.

Low intensity exercises are helpful during a recovery period because not only are there physical benefits of increased mobility and building strength but it also gives you perspective to know you can become strong again. You can’t think about it.  You have to do it.

fitness is good for recovery.PNG

fitness as a form of recovery @courageperformance

A few more quick things you can do for yourself:

  • Eat healthy foods that have protein, for me it was soft foods like scrambled eggs.
  • Stay hydrated mixing it up with fluids like water/Gatorade or cold green tea. Try adding honey. It’s a natural healing element.
  • Use a humidifier at night
  • Call your mother 😉

The universe rewards action. The more you can make small adjustments taking action towards a known goal, the sooner you’ll get what you want.