From the blog

On Building Resiliency (the key is adaptation)

Observations from a Millennial who lived through 9/11, the 2008 economic recession followed by a global pandemic in 2020. I started writing this post in 2020 as a way to cope and process what was going on during the COVID-19 outbreak. I updated it in late 2021 and all I can say is I’m really…

My 2021 Year In Review. More “unprecedented ness”

With March 2020 bringing on the start of the COVID-19 pandemic, in many ways the word “unprecedented” became the word of choice. For 2021 and me personally that word still fits. In a way, the last 3 ish years have been rather unprecedented for me personally and professionally. For context: August 2019: we got married…

Rant: how to not fail with online influencers

I started to see a pattern in the outreach messages I’ve received about doing brand collaborations and thought I’d jot down some thoughts…because, you know, my ultimate hope is to make the world a better place so let’s start with the internet. There’s a marketing tactic called “influencer marketing” where basically, anyone with a substantial…

Two Main Ingredients For Personal Branding: Salt & Love

I got to have dinner with a chef the other night. It was fun to see a completely different perspective on food, its taste and presentation — all the stuff you take for granted after awhile. It was kind of like sitting next to a director while watching a movie. You just know this person…

Life Advice for Millennials: How To Own Your Power

Sundays are a great day for getting perspective, reflecting on your goals, and also just getting things done. Especially on this rainy Sunday in January, I wanted to share three inspirational messages (one podcast & two videos) which I came across recently that you can listen to and infuse more reflection time into your otherwise…

Life Advice for Millennials: Cut Loose

Lately I’ve found that the secret to being able to do something is to mentally not overthink or pre-frame it first. I’ll give you an example from weightlifting. There are times when I start to mentally psych myself out of executing a lift when I know how much weight is on the bar because I…

Holly’s Recommended Reading List for Digital Marketers

I typically over prepare for questions I might get asked on webinars or talks I’m giving. But I was recently part of a panel at an event hosted by the San Diego American Marketing Association where I was asked a question about what books I’ve read that have had the most influence on my professional…

Life Advice: The Impact Of Extending An Invitation

Sometimes we take things for granted. We can make assumptions. But you may not realize the impact a simple, direct invitation can have. I remember when I was competing with my dance partner, the signal to come together was an “invitation” from the man to take up our frame together. I always appreciated that because…

You Become Like The 5 People You Spend The Most Time With

I skimmed over this quote once on Instagram but it has really stuck with me: “You become like the 5 people you spend the most time with” This picture is from a year ago. This is when Searchmetrics began to regain its foothold in the US, bolstering the team with more SEO Consultants. As I…

Inspirational Quotes for the Modern Millennial

People who are successful use failure as a way to learn quickly and adapt. “Success is most often achieved by those who don’t know that failure is inevitable.” – Coco Chanel “Failure should be our teacher, not our undertaker. Failure is delay, not defeat. It is a temporary detour, not a dead end. Failure is something…

Life Advice: Protect Your Own Well

Today, looking through Feedly, my eyes flashed across these words from Seth Godin’s blog: “The single most important part of any project is the battery, the source of energy, the optimism and effort that turns the long shot into the sure thing, one day at a time.” And, especially if you’re that battery, taking this…

You never know who you might be inspiring

I happen to really like quotes. Particularly of the inspiring kind 🙂 Anyway, I’ve had this one tapped up to my desk for a few months now: “Make your life a model of what can happen if you take chances, think big, and go for your dreams. You never know who you might be inspiring”…

It’s going to be OK. But first, you have to Spartan up!

If it’s both terrifying and amazing then you should definitely pursue it. – Erada Nothing but 8.5 miles of incredibly uneven terrain, hills that silently wear away your calve muscles, and pools of shockingly cold mud and your own faith in your abilities. The Spartan Sacramento Super this weekend tested everyone’s endurance. I ended up…

The Modern Millennial Motto: Always Be Prepared To…

…run a Spartan race! I’m excited and nervous for this weekend gearing up for the Spartan Sacramento Super. Wooo!  This will be my second Spartan race this year after doing the Sprint at AT&T Park back in May (that’s my game face while on those monkey bars!). Let’s be honest, I’m way more excited for…

Speculations on ‘Spectre’: Bond Girls Should Bring It Too

I recently saw the latest Bond installment, ‘Spectre’…and I’m a bit conflicted on how I feel about the move–especially the ending. (Fair warning for those who have yet to see it, this post is both a movie spoiler and a bit of a rant on how this Bond girl should have been portrayed).  I feel…

Observations on Performance and Presentation

I happened to catch Skate America the other night watching the men perform.   I was amazed at how critical the commentators were throughout each performance. I’ve never even attempted to lift my leg but 3 inches from the ice and here were these young athletes doing full extensions while moving!  I found it  amazing!  But,…

Everything In Life I Learned From Ballroom Dancing

Once upon a time, I was a competitive ballroom dancer. Sway If you think about it, the table-top shaping of most women is an illusion. I mean that, this type of shape is produced from sway. And sway is the result of alignment to your partner with respect to angling the lady’s torso slightly right…