What’s the greatest mistake entrepreneurs make? Misunderstanding their market? Timing? Positioning? Investing in the wrong product features? Doing everything themselves? Failing to get funding? After reading Rand Fishkin’s book “Lost And Founder,” I would argue it’s actually only one thing: self-awareness. The greatest mistake an entrepreneur can make is not being self-aware. Although Fishkin’s book… Read More
KY Distillery Tour: Buffalo Trace
The Bourbon Chronicles: Buffalo Trace distillery tour Buffalo Trace is the producer of some of the finest bourbons on the market (when you can find them): Blanton’s, Pappy van Winkle, Eagle Rare, and of course Buffalo Trace, among others. They’re some of the best – and highly coveted – bourbons in the eyes of bourbon… Read More
KY Distillery Tour: KY Artisan Distillery
The Bourbon Chronicles: Kentucky Artisan Distillery Distillery visit Kentucky Artisan distillery (KAD) We’re really thrilled to have this notable distillery just about in our backyard. Our guide provided a fantastic history lesson about how bourbon evolved into what it came to be and is today. Its affordable price and convenient location means we’ll definitely recommend… Read More
KY Distillery Tour: Jim Beam and Heaven Hill
The Bourbon Chronicles: Jim Beam & Heaven Hill Distillery visits: Jim Beam and Heaven Hill At the time of this post, it’s 2022 and businesses and distilleries have begun to open back up. As new locals to the Louisville area, we’re taking mini trips to visit various bourbon distilleries. For reference, the Kentucky Bourbon Trail… Read More
Retrospective: My Experience In Agency vs. In-House Roles
In my career as an SEO professional and digital marketer, I’ve spent time on the agency side as well as an in-house and as a consultant. For context, my “agency days” were roughly between 2012-2015. Cough, cough, so I suppose, at the time of documenting my reflections that’s now about 6 years ago which, isn’t… Read More
On Building Resiliency (the key is adaptation)
Observations from a Millennial who lived through 9/11, the 2008 economic recession followed by a global pandemic in 2020. I started writing this post in 2020 as a way to cope and process what was going on during the COVID-19 outbreak. I updated it in late 2021 and all I can say is I’m really… Read More
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My 2021 Year In Review. More “unprecedented ness”
With March 2020 bringing on the start of the COVID-19 pandemic, in many ways the word “unprecedented” became the word of choice. For 2021 and me personally that word still fits. In a way, the last 3 ish years have been rather unprecedented for me personally and professionally. For context: August 2019: we got married… Read More
Rant: how to not fail with online influencers
I started to see a pattern in the outreach messages I’ve received about doing brand collaborations and thought I’d jot down some thoughts…because, you know, my ultimate hope is to make the world a better place so let’s start with the internet. There’s a marketing tactic called “influencer marketing” where basically, anyone with a substantial… Read More
If I announced I was giving a Ted Talk…
What topic would you automatically assume I would be speaking on? I thought this was a fun social media experiment. I posted the below image with this message on Facebook and Instagram: The responses were pretty interesting. Ball Room Dancing as a Metaphor for Google’s Algorithm SEO landscape Working out Swing dancing Talk about the… Read More
Cyber Monday Deals 2019
As I browse the online deals this Cyber Monday, I have a song stuck in my head: “last Christmas I gave you my heart but the very next day you gave it away. This year, to save me from tears, I’ll give it to someone special…” In my head, I’m mentally swapping out the word… Read More
The Modern Millennial 