KY Distillery Tour: KY Artisan Distillery

The Bourbon Chronicles: Kentucky Artisan Distillery Distillery visit Kentucky Artisan distillery (KAD) We’re really thrilled to have this notable distillery, quite literally, in our backyard. The tour provides a fantastic history lesson about how bourbon evolved into what it came to be and is today. We’ll definitely recommend it to any of our friends and… Read More

Retrospective: My Experience In Agency vs. In-House Roles

In my career as an SEO professional and digital marketer, I’ve spent time on the agency side as well as an in-house and as a consultant. For context, my “agency days” were roughly between 2012-2015. Cough, cough, so I suppose, at the time of documenting my reflections that’s now about 6 years ago which, isn’t… Read More

On Building Resiliency (the key is adaptation)

Observations from a Millennial who lived through 9/11, the 2008 economic recession followed by a global pandemic in 2020. I started writing this post in 2020 as a way to cope and process what was going on during the COVID-19 outbreak. I updated it in late 2021 and all I can say is I’m really… Read More

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My 2021 Year In Review. More “unprecedented ness”

With March 2020 bringing on the start of the COVID-19 pandemic, in many ways the word “unprecedented” became the word of choice. For 2021 and me personally that word still fits. In a way, the last 3 ish years have been rather unprecedented for me personally and professionally. For context: August 2019: we got married… Read More

Rant: how to not fail with online influencers

I started to see a pattern in the outreach messages I’ve received about doing brand collaborations and thought I’d jot down some thoughts…because, you know, my ultimate hope is to make the world a better place so let’s start with the internet. There’s a marketing tactic called “influencer marketing” where basically, anyone with a substantial… Read More

If I announced I was giving a Ted Talk…

What topic would you automatically assume I would be speaking on? I thought this was a fun social media experiment. I posted the below image with this message on Facebook and Instagram: The responses were pretty interesting. Ball Room Dancing as a Metaphor for Google’s Algorithm SEO landscape Working out Swing dancing Talk about the… Read More

Cyber Monday Deals 2019

As I browse the online deals this Cyber Monday, I have a song stuck in my head: “last Christmas I gave you my heart but the very next day you gave it away. This year, to save me from tears, I’ll give it to someone special…” In my head, I’m mentally swapping out the word… Read More

Buyer beware: The pitfalls of buying a men’s wedding ring online

One of the hardest things to purchase online is jewelry and second to that is clothes. I recently went through the experience of buying a wedding ring online for my fiance and ran into difficulties with a vendor. My hope in publishing this article is that it reduces the likelihood of this happening to someone… Read More

The Best Things In Life Are: Helpful

You know the cliche “the best things in life are free.” But I also happen to think the best things are things that are actually helpful: tools, recommendations, products and every-day items that solve a problem and make life easier. Here is a list of the incredibly helpful items I cannot live without. Collapsible folding… Read More