Online Strategy: Year-end Reflection on Rapid Fire

I love Christmas time but not for the reasons you might expect. To me, this time of year is a reflection point. In particular, it’s a day where we collectively consider what’s really important in life and make an effort to be surrounded by people who contribute to it most. I think we should have… Read More

4 Lessons In Online Marketing I Learned From Mom

In recent weeks, Google has officially begun phasing out the existence of its right-rail ads. As you can imagine, removing ads from one position means they’ll show up in another. Presently, this means up to four PPC ads can appear at the top of the search engine results page (SERP) thereby pushing the organic listings… Read More