Navigating SEO Careers: Agency vs In-House

In my career as an SEO professional and digital marketer, I’ve spent time on the agency side as well as an in-house and as a consultant. For context, my “agency days” were roughly between 2012-2015. Cough, cough, so I suppose, at the time of documenting my reflections that’s now about 6 years ago which, isn’t… Read More

Reflections of a Millennial on 9/11 and the Pandemic

Observations from a Millennial who lived through 9/11, the 2008 economic recession followed by a global pandemic in 2020. I started writing this post in 2020 as a way to cope and process what was going on during the COVID-19 outbreak. I updated it in late 2021 and all I can say is I’m really… Read More

Channeling Positivity for Success

What topic would you automatically assume I would be speaking on? I thought this was a fun social media experiment. I posted the below image with this message on Facebook and Instagram: The responses were pretty interesting. Ball Room Dancing as a Metaphor for Google’s Algorithm SEO landscape Working out Swing dancing Talk about the… Read More

How Social Media Shapes Millennial Identity

Imaging there is no Facebook. No Instagram. No Twitter. No Snapchat. What do you spend your time doing? Who are you telling that story to about your weekend adventure in LA rescuing the neighbor’s cat and breaking into your friend’s apartment because you were out partying but they fell asleep on the couch. Who is… Read More

Why La La Land Deserves Best Picture Recognition

‘La La Land’ encapsulates what it means to reconcile with the choices we make, bearing witness to outcomes that could have been, and in spite of this, owning our story and making the best of the choices we’ve made. This helps us move on in pursuit of becoming the best version of ourselves. There’s something… Read More

Conquer Self-Doubt: Strategies for Mental Resilience

Let me give you steps of a completely different kind because there is no checklist to getting over your fears; there are no shortcuts here. For what it’s worth, I’m learning it has more to do with leveraging a balance of mental and physical strength. Getting into a routine that helps you build physical strength… Read More

Protein Shakes: Timing for Better Results

I had gotten into the habit of consuming my protein shake on the drive home from an evening workout. Good, healthy habit, right? Well, lately I noticed that once I got home, I wasn’t hungry for a real meal. This was happening fairly regularly over the past few weeks and for as much as I… Read More

Reframe Your Thinking: Overcoming Life’s Storms

Conditions change every day. The stock market goes up and down; the weather shines and storms. What matters is what we do when that storm comes. Challenge yourself  to re-frame your thinking about the “storms” in your life. Challenge yourself to think differently. Here are two quotes I really like around this concept: “Listen, there’s… Read More

Top Quotes to Embrace Failure and Achieve Success

I used to write out my favorite quotes on 3×5 index cards and tape them up everywhere. Eventually, it became too much so I’ve tried to collect my favorites below. “Success is most often achieved by those who don’t know that failure is inevitable.”  Coco Chanel “Failure should be our teacher, not our undertaker. Failure… Read More

Finding Balance: CrossFit and Competitive Dance

A friend in the advertising industry recently interviewed me about being involved in CrossFit as part of a research project he is conducting working on the Reebok account. While I’m nowhere near a being a competitive lifter, his questions, however did make me reflect on how grateful I am to be able to dabble in… Read More