Career blog posts
Retrospective: My Experience In Agency vs. In-House Roles
In my career as an SEO professional and digital marketer, I’ve spent time on the agency side as well as an in-house and as a consultant. For context, my “agency days” were roughly between 2012-2015. Cough, cough, so I suppose, at the time of documenting my reflections that’s now about 6 years ago which, isn’t…
On Building Resiliency (the key is adaptation)
Observations from a Millennial who lived through 9/11, the 2008 economic recession followed by a global pandemic in 2020. I started writing this post in 2020 as a way to cope and process what was going on during the COVID-19 outbreak. I updated it in late 2021 and all I can say is I’m really…
The Reality of Freelancing: The Dream Is Free. The Hustle, Sold Separately
I used to dream about what it would be like to be a digital nomad. Just me, my laptop and a turquoise stretch of ocean on either side. I’d think about what it would be like to work from a remote location that inspired my creativity and not just a desk where I’m accounted for…
From Magician’s Assistant To Online Marketing Consultant
My very first job out of college (gasp! in 2007) was anything but a typical 9-5. But it’s part of who I am today. To this day, I’m not really sure how I came home and told my parents my first job was going to be a magician’s assistant. Quite literally but not literally. You…
Two Main Ingredients For Personal Branding: Salt & Love
I got to have dinner with a chef the other night. It was fun to see a completely different perspective on food, its taste and presentation — all the stuff you take for granted after awhile. It was kind of like sitting next to a director while watching a movie. You just know this person…
Life Advice for Millennials: How To Own Your Power
Sundays are a great day for getting perspective, reflecting on your goals, and also just getting things done. Especially on this rainy Sunday in January, I wanted to share three inspirational messages (one podcast & two videos) which I came across recently that you can listen to and infuse more reflection time into your otherwise…
Life Advice for Millennials: Stand Up For Yourself But Take The Emotion Out Of It
I haven’t posted anything in the last week. But that’s because I had switched gears and was writing for a different outlet. Well, after working very hard to submit a finalized version for said outlet, it happened that my work was not published in its entirety. Normally, I’m open to edits because I like making…
Advice for Millennials On Choosing Gratitude And Your Teammates
I skimmed over this quote once on Instagram but it has really stuck with me: “You become like the 5 people you spend the most time with” This picture is from a year ago. This is when Searchmetrics began to regain its foothold in the US, bolstering the team with more SEO Consultants. As I…
The Modern Millennial 