News Flash: 15 Year-olds Are Not Tweeting

For anyone reading this from a branding perspective and wondering, \”where should I be?\” or \”what social networking site is best for my brand?\” Think about your target market first. Think about why they would be on a particular social networking site (consider the values, activities and benefits offered) and then find a creative, constructive and intuitive way for consumers to interact with your brand. But don\’t think you have to \”tweet\” just because everyone else is doing it. Because news flash: your target market may not even be participating in that space. Read More

Modern Millennial Rant: Toll Road Tweet

So, I received a violation notice from the Toll Road Department the other day for apparently not having paid a $0.75 fee.  I responded online with the following dispute: To Whom It May Concern: Upon exiting the north bound toll road, I paid $O.75 at the off-ramp booth. I proceeded to turn around  and re-enter… Read More