From the blog
Reflections of a Millennial on 9/11 and the Pandemic
Observations from a Millennial who lived through 9/11, the 2008 economic recession followed by a global pandemic in 2020. I started writing this post in 2020 as a way to cope and process what was going on during the COVID-19 outbreak. I updated it in late 2021 and all I can say is I’m really…
Remote Work and Life Transitions Post-COVID
With March 2020 bringing on the start of the COVID-19 pandemic, in many ways the word “unprecedented” became the word of choice. For 2021 and me personally that word still fits. In a way, the last 3 ish years have been rather unprecedented for me personally and professionally. For context: August 2019: we got married…
Understanding Influencer Outreach: Red Flags to Watch For
I started to see a pattern in the outreach messages I’ve received about doing brand collaborations and thought I’d jot down some thoughts…because, you know, my ultimate hope is to make the world a better place so let’s start with the internet. There’s a marketing tactic called “influencer marketing” where basically, anyone with a substantial…
How Social Media Shapes Millennial Identity
Imaging there is no Facebook. No Instagram. No Twitter. No Snapchat. What do you spend your time doing? Who are you telling that story to about your weekend adventure in LA rescuing the neighbor’s cat and breaking into your friend’s apartment because you were out partying but they fell asleep on the couch. Who is…
The Balance of Rest and Activity After Surgery
This past week I’ve been recovering from a surgery where I had a gum graft done (that’s where they take a portion of skin from the roof of your mouth to essentially cover over the gum area of the tooth where you have a receding gum line. Exciting stuff, I know.) Anyway, I’ve been resting…
Why Salt and Love Matter in Every Dish
I got to have dinner with a chef the other night. It was fun to see a completely different perspective on food, its taste and presentation — all the stuff you take for granted after awhile. It was kind of like sitting next to a director while watching a movie. You just know this person…
Conquer Self-Doubt: Strategies for Mental Resilience
Let me give you steps of a completely different kind because there is no checklist to getting over your fears; there are no shortcuts here. For what it’s worth, I’m learning it has more to do with leveraging a balance of mental and physical strength. Getting into a routine that helps you build physical strength…
Protein Shakes: Timing for Better Results
I had gotten into the habit of consuming my protein shake on the drive home from an evening workout. Good, healthy habit, right? Well, lately I noticed that once I got home, I wasn’t hungry for a real meal. This was happening fairly regularly over the past few weeks and for as much as I…
Top Books for Digital Marketers
I typically over prepare for questions I might get asked on webinars or talks I’m giving. But I was recently part of a panel at an event hosted by the San Diego American Marketing Association where I was asked a question about what books I’ve read that have had the most influence on my professional…
The Importance of Your Inner Circle in Personal Growth
I skimmed over this quote once on Instagram but it has really stuck with me: “You become like the 5 people you spend the most time with” This picture is from a year ago. This is when Searchmetrics began to regain its foothold in the US, bolstering the team with more SEO Consultants. As I…
Top Quotes to Embrace Failure and Achieve Success
I used to write out my favorite quotes on 3×5 index cards and tape them up everywhere. Eventually, it became too much so I’ve tried to collect my favorites below. “Success is most often achieved by those who don’t know that failure is inevitable.” Coco Chanel “Failure should be our teacher, not our undertaker. Failure…
The Power of Teamwork in Spartan Racing
If it’s both terrifying and amazing then you should definitely pursue it. – Erada Nothing but 8.5 miles of incredibly uneven terrain, hills that silently wear away your calve muscles, and pools of shockingly cold mud and your own faith in your abilities. The Spartan Sacramento Super this weekend tested everyone’s endurance. I ended up…
Essential Gear for Your First Spartan Race
I’m excited and nervous for this weekend gearing up for the Spartan Sacramento Super. Wooo! This will be my second Spartan race this year after doing the Sprint at AT&T Park back in May (that’s my game face while on those monkey bars!). Let’s be honest, I’m way more excited for the obstacle parts than…
Why Spectre’s Bond Girl Missed the Mark
I recently saw the latest Bond installment, ‘Spectre’…and I’m a bit conflicted on how I feel about the move–especially the ending. (Fair warning for those who have yet to see it, this post is both a movie spoiler and a bit of a rant on how this Bond girl should have been portrayed). I feel…
10 Essential Performance Tips Inspired by Skate America
I happened to catch Skate America the other night watching the men perform. I was amazed at how critical the commentators were throughout each performance. I’ve never even attempted to lift my leg but 3 inches from the ice and here were these young athletes doing full extensions while moving! I found it amazing! But,…
It's Miller Time Baby 