serious rant: how to not fail with online influencers

I started to see a pattern in the outreach messages I’ve received about doing brand collaborations and thought I’d jot down some thoughts…because, you know, my ultimate hope is to make the world a better place so let’s start with the internet. There’s a marketing tactic called “influencer marketing” where basically, anyone with a substantial… Read More

Life Advice for Millennials: How To Own Your Power

Sundays are a great day for getting perspective, reflecting on your goals, and also just getting things done. Especially on this rainy Sunday in January, I wanted to share three inspirational messages (one podcast & two videos) which I came across recently that you can listen to and infuse more reflection time into your otherwise… Read More

Life Advice for Millennials: Cut Loose

Lately I’ve found that the secret to being able to do something is to mentally not overthink or pre-frame it first. I’ll give you an example from weightlifting. There are times when I start to mentally psych myself out of executing a lift when I know how much weight is on the bar because I… Read More