Life Advice for Millennials: How To Own Your Power

Sundays are a great day for getting perspective, reflecting on your goals, and also just getting things done. Especially on this rainy Sunday in January, I wanted to share three inspirational messages (one podcast & two videos) which I came across recently that you can listen to and infuse more reflection time into your otherwise… Read More

Life Advice for Millennials: Cut Loose

Lately I’ve found that the secret to being able to do something is to mentally not overthink or pre-frame it first. I’ll give you an example from weightlifting. There are times when I start to mentally psych myself out of executing a lift when I know how much weight is on the bar because I… Read More

News Flash: 15 Year-olds Are Not Tweeting

For anyone reading this from a branding perspective and wondering, \”where should I be?\” or \”what social networking site is best for my brand?\” Think about your target market first. Think about why they would be on a particular social networking site (consider the values, activities and benefits offered) and then find a creative, constructive and intuitive way for consumers to interact with your brand. But don\’t think you have to \”tweet\” just because everyone else is doing it. Because news flash: your target market may not even be participating in that space. Read More