Personal Branding: How To Own Your Power

Sundays are a great day for getting perspective, reflecting on your goals, and also just getting things done. Especially on this rainy Sunday in January, I wanted to share three inspirational messages (one podcast & two videos) which I came across recently that you can listen to and infuse more reflection time into your otherwise… Read More

Life Advice: Cut Loose

Lately I’ve found that the secret to being able to do something is to mentally not overthink or pre-frame it first. I’ll give you an example from weightlifting. There are times when I start to mentally psych myself out of executing a lift when I know how much weight is on the bar because I… Read More

The Inversion Point is Coming – Is Your Mobile Site Ready To Handle Business?

As Joe DeMike, Principal Marketing Consultant at Google explained at IMPACT14 this September, there is an inversion point that’s coming with regard to mobile devices.  Simply put, there will come a point in the very near future where traffic from mobile devices to your company website will overtake that of traffic from desktop (and we’re… Read More

News Flash: 15 Year-olds Aren’t Tweeting

For anyone reading this from a branding perspective and wondering, “where should I be?” or “what social networking site is best for my brand?” Think about your target market first. Think about why they would be on a particular social networking site (consider the values, activities and benefits offered) and then find a creative, constructive and intuitive way for consumers to interact with your brand. But don’t think you have to “tweet” just because everyone else is doing it. Because news flash: your target market may not even be participating in that space. Read More