In my career as an SEO professional and digital marketer, I’ve spent time on the agency side as well as an in-house and as a consultant. For context, my “agency days” were roughly between 2012-2015. Cough, cough, so I suppose, at the time of documenting my reflections that’s now about 6 years ago which, isn’t… Read More
I started to see a pattern in the outreach messages I’ve received about doing brand collaborations and thought I’d jot down some thoughts…because, you know, my ultimate hope is to make the world a better place so let’s start with the internet. There’s a marketing tactic called “influencer marketing” where basically, anyone with a substantial… Read More
Sometimes we take things for granted. We can make assumptions. But you may not realize the impact a simple, direct invitation can have. I remember when I was competing with my dance partner, the signal to come together was an “invitation” from the man to take up our frame together. I always appreciated that because… Read More
The Modern Millennial 