I Counted 27 Super Bowl Ads Yesterday That Had Celebrities

It’s the day after the biggest advertising day of the year, the Super Bowl. Here are a few advertising stats on the 2019 event: Host network CBS charged a record $5.25 million for a 30-second ad during this year’s game. A total of 54 advertisers shelled out $5.25 million for 30 seconds of screen time during the… Read More

These are a few of my favorite things about Content Marketing

I get lots of questions about content marketing and how it can be improved using SEO (Search Engine Optimization). I thought I would take a moment to capture the advice I give for the questions I get asked most often on this topic. Since there are a lot of questions that are tangentially related, I… Read More

Dear Domestic Marketing Team at 20th Century Fox,

Dear Domestic Marketing Team at 20th Century Fox, I happen to think your campaign of your recent release, “Date Night” is a classic case of movie marketing miscommunication.  I happened to be in NY a month ago in Times Square and saw much of the outdoor space filled with “Date Night” creative like the one… Read More