These are a few of my favorite things about Content Marketing

I get lots of questions about content marketing and how it can be improved using SEO (Search Engine Optimization). I thought I would take a moment to capture the advice I give for the questions I get asked most often on this topic. Since there are a lot of questions that are tangentially related, I… Read More

Diagnosing A Drop In Traffic: 6 Data Sources to Check & Why

It’s a common scenario for an SEO Manager. You come into the office one morning, open up your SEO dashboards and notice a large drop in traffic to a core product page for your main software product.  It seemed to happen almost over night. How do you go about diagnosing the issue? What are some… Read More

Featured

The Busy Marketer’s Guide to Google’s Broad Core Algorithm Update of 8/1

Are you sitting down? Good. Because Google just announced they made an algorithm update on August 1, 2018. They rarely confirm any kind of update let alone one having to do with their algorithm. Still, the August announcement was made via the Twitter account from Google Search Liaison (@searchliaison). Here is the tweet: When did the… Read More

Free Digital Marketing Advice: Why You Should Care About Search Engines

The short answer is, because search engines are the gateway to paying customers. Aside from the glaring fact that 93% of online experiences begin with a search engine and there are over two billion people online (that’s roughly 40% of the world’s population). The reality is, a majority of your customer base is hanging out… Read More