What’s the greatest mistake entrepreneurs make? Misunderstanding their market? Timing? Positioning? Investing in the wrong product features? Doing everything themselves? Failing to get funding? After reading Rand Fishkin’s book “Lost And Founder,” I would argue it’s actually only one thing: self-awareness. The greatest mistake an entrepreneur can make is not being self-aware. Although Fishkin’s book… Read More
Retrospective: My Experience In Agency vs. In-House Roles
In my career as an SEO professional and digital marketer, I’ve spent time on the agency side as well as an in-house and as a consultant. For context, my “agency days” were roughly between 2012-2015. Cough, cough, so I suppose, at the time of documenting my reflections that’s now about 6 years ago which, isn’t… Read More
The Modern Millennial 