Retrospective: My Experience In Agency vs. In-House Roles

In my career as an SEO professional and digital marketer, I’ve spent time on the agency side as well as an in-house and as a consultant. For context, my “agency days” were roughly between 2012-2015. Cough, cough, so I suppose, at the time of documenting my reflections that’s now about 6 years ago which, isn’t… Read More

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The Reality of Freelancing: The Dream Is Free. The Hustle, Sold Separately

I used to dream about what it would be like to be a digital nomad. Just me, my laptop and a turquoise stretch of ocean on either side. I’d think about what it would be like to work from a remote location that inspired my creativity and not just a desk where I’m accounted for… Read More

From Magician’s Assistant To Online Marketing Consultant

My very first job out of college (gasp! in 2007) was anything but a typical 9-5. But it’s part of who I am today. To this day, I’m not really sure how I came home and told my parents my first job was going to be a magician’s assistant. Quite literally but not literally. You… Read More

Two Main Ingredients For Personal Branding: Salt & Love

I got to have dinner with a chef the other night. It was fun to see a completely different perspective on food, its taste and presentation — all the stuff you take for granted after awhile. It was kind of like sitting next to a director while watching a movie. You just know this person… Read More

Advice for Millennials On Choosing Gratitude And Your Teammates

I skimmed over this quote once on Instagram but it has really stuck with me: “You become like the 5 people you spend the most time with” This picture is from a year ago. This is when Searchmetrics began to regain its foothold in the US, bolstering the team with more SEO Consultants. As I… Read More