I watched a great interview recently on Marie Forleo’s YouTube channel with Seth Godin. It inspired me to start something today that I’ve been gradually getting better at; writing more. But more than that, it challenged me to up my game by taking on the challenge of blogging every day.

On a good day, I’m extremely organized, focused, and polished when delivering a message or presentation. But honestly, it’s exhausting trying to be perfect. And I’ve realized the only way to get better at something is by being self aware and using deliberate practice to change the pattern.

In the interview, Godin said he blogs every day and thinks everyone should do so. Why? “If you know that tomorrow you have to say something about something you noticed, about something that might help someone else, about an opinion you have that might stand the test of time–you will form those opinions. You will notice those things, you will invent that idea. And if day after day, week after week you leave this trail behind of thoughtful examination of your world, you can’t help but get better at whatever it is you seek to do.”

Because, he went on to say, “my goal is to be trusted in a way that I can make the change I seek to have happen in the world. Return on trust.”

Wow. What a great outlook to have in mind on earning people’s confidence; in return, their trust. It’s so simple but I can’t tell you how many brands attempt to do this by way of SEO, constant emails and contributing to the waterfall of social media and they largely miss the mark.

I write like I talk and so these daily posts are going to be more observational and (hopefully) thoughtful rather than structured with actionable insights and takeaways. If you want more of the latter head on over to business.com where my posts reflect that.  But here, on my blog, I thought I’d try something a bit different.

Even if no one reads this. It’s not about every one. It’s about someone.

If you’d like to watch Marie’s interview you can find it here:

The Truth About Your Calling with Seth Godin & Marie Forelo

Now go and make just one, someone happy 🙂