Women In Product 2019 – Conference Recap

This is the second product conference I’ve been able to attend this year. In particular, the Women In Product conference (WIP) is unique because it brings together women in leadership positions across many different verticals who are doing or leading product initiatives and provides a relatable perspective to other females navigating their career as product… Read More

I Counted 27 Super Bowl Ads Yesterday That Had Celebrities

It’s the day after the biggest advertising day of the year, the Super Bowl. Here are a few advertising stats on the 2019 event: Host network CBS charged a record $5.25 million for a 30-second ad during this year’s game. A total of 54 advertisers shelled out $5.25 million for 30 seconds of screen time during the… Read More

These are a few of my favorite things about Content Marketing

I get lots of questions about content marketing and how it can be improved using SEO (Search Engine Optimization). I thought I would take a moment to capture the advice I give for the questions I get asked most often on this topic. Since there are a lot of questions that are tangentially related, I… Read More

Free Digital Marketing Advice: Why You Should Care About Search Engines

The short answer is, because search engines are the gateway to paying customers. Aside from the glaring fact that 93% of online experiences begin with a search engine and there are over two billion people online (that’s roughly 40% of the world’s population). The reality is, a majority of your customer base is hanging out… Read More

The Secret to Great Content Marketing: Q&A with Scott Stratten

The more things change, the more they stay the same. That’s never been more true for content marketers than it is today. Thankfully, there are unconventional marketers living and speaking (read: ranting) among us to guide the way and keep us honest about what really matters in business and to people. Scott Stratten is one of… Read More

The Best Marketing Advice From The Most Unlikely Source: Heist Movies

Admittedly, I’m a movie buff and one of my favorite genera’s are heist movies. I’m also a big fan of well-executed marketing campaigns. Based on my real-world experience as a modern marketer, I have a few parallels to draw between heist films and creating marketing strategies that work. The heist film…focuses on the planning, execution,… Read More

Are Enterprise SEO’s a Dying Breed?

Imagine you’re a physician. You’re traveling home on a flight back from a week-long conference where you had to renew your certification. You met many new and old connections and came away knowing your industry is alive and well.  The plane loudly hums along through the air while you review your session notes. Then you… Read More

Email Marketing: A Little Known Way To Remain Relevant In Their Inbox

I thought this was a great and rather unique example of an email that aims to re-calibrate the level of engagement. Essentially proactively saying, we noticed you may need less communication: “We haven’t heard from you in a while, how can we adjust the frequency of our communication so you don’t unsubscribe completely.” Ok, I’ll… Read More

The Inversion Point is Coming – Is Your Mobile Site Ready To Handle Business?

As Joe DeMike, Principal Marketing Consultant at Google explained at IMPACT14 this September, there is an inversion point that’s coming with regard to mobile devices.  Simply put, there will come a point in the very near future where traffic from mobile devices to your company website will overtake that of traffic from desktop (and we’re… Read More

Modern Millennial Rant on Movies Marketed Poorly

Dear Domestic Marketing Team at 20th Century Fox, I happen to think your campaign of your recent release, “Date Night” is a classic case of movie marketing miscommunication.  I happened to be in NY a month ago in Times Square and saw much of the outdoor space filled with “Date Night” creative like the one… Read More