How Self-Awareness Drives Startup Success

What’s the greatest mistake entrepreneurs make? Misunderstanding their market? Timing? Positioning? Investing in the wrong product features? Doing everything themselves? Failing to get funding? After reading Rand Fishkin’s book “Lost And Founder,” I would argue it’s actually only one thing: self-awareness. The greatest mistake an entrepreneur can make is not being self-aware. Although Fishkin’s book… Read More

Navigating SEO Careers: Agency vs In-House

In my career as an SEO professional and digital marketer, I’ve spent time on the agency side as well as an in-house and as a consultant. For context, my “agency days” were roughly between 2012-2015. Cough, cough, so I suppose, at the time of documenting my reflections that’s now about 6 years ago which, isn’t… Read More

Best Online Deals This Cyber Holiday Season

As I browse the online deals this Cyber Monday, I have a song stuck in my head: “last Christmas I gave you my heart but the very next day you gave it away. This year, to save me from tears, I’ll give it to someone special…” In my head, I’m mentally swapping out the word… Read More

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The Reality of Freelancing: The Dream Is Free. The Hustle, Sold Separately

I used to dream about what it would be like to be a digital nomad. Just me, my laptop and a turquoise stretch of ocean on either side. I’d think about what it would be like to work from a remote location that inspired my creativity and not just a desk where I’m accounted for… Read More

Creativity in Chaos: My Unique Work Experience

My very first job out of college was anything but a typical 9-5. But it’s part of who I am today. To this day, I’m not really sure how I came home and told my parents my first job was going to be a magician’s assistant. Quite literally but not literally. You see, I was… Read More

How Social Media Shapes Millennial Identity

Imaging there is no Facebook. No Instagram. No Twitter. No Snapchat. What do you spend your time doing? Who are you telling that story to about your weekend adventure in LA rescuing the neighbor’s cat and breaking into your friend’s apartment because you were out partying but they fell asleep on the couch. Who is… Read More

Why Salt and Love Matter in Every Dish

I got to have dinner with a chef the other night. It was fun to see a completely different perspective on food, its taste and presentation — all the stuff you take for granted after awhile. It was kind of like sitting next to a director while watching a movie. You just know this person… Read More