Navigating SEO Careers: Agency vs In-House

In my career as an SEO professional and digital marketer, I’ve spent time on the agency side as well as an in-house and as a consultant. For context, my “agency days” were roughly between 2012-2015. Cough, cough, so I suppose, at the time of documenting my reflections that’s now about 6 years ago which, isn’t… Read More

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Remote Work and Life Transitions Post-COVID

With March 2020 bringing on the start of the COVID-19 pandemic, in many ways the word “unprecedented” became the word of choice. For 2021 and me personally that word still fits. In a way, the last 3 ish years have been rather unprecedented for me personally and professionally. For context: August 2019: we got married… Read More

Channeling Positivity for Success

What topic would you automatically assume I would be speaking on? I thought this was a fun social media experiment. I posted the below image with this message on Facebook and Instagram: The responses were pretty interesting. Ball Room Dancing as a Metaphor for Google’s Algorithm SEO landscape Working out Swing dancing Talk about the… Read More

Key Questions Before Buying Jewelry Online

One of the hardest things to purchase online is jewelry and second to that is clothes. I recently went through the experience of buying a wedding ring online for my fiance and ran into difficulties with a vendor. My hope in publishing this article is that it reduces the likelihood of this happening to someone… Read More

How Social Media Shapes Millennial Identity

Imaging there is no Facebook. No Instagram. No Twitter. No Snapchat. What do you spend your time doing? Who are you telling that story to about your weekend adventure in LA rescuing the neighbor’s cat and breaking into your friend’s apartment because you were out partying but they fell asleep on the couch. Who is… Read More

Conquer Self-Doubt: Strategies for Mental Resilience

Let me give you steps of a completely different kind because there is no checklist to getting over your fears; there are no shortcuts here. For what it’s worth, I’m learning it has more to do with leveraging a balance of mental and physical strength. Getting into a routine that helps you build physical strength… Read More

Reframe Your Thinking: Overcoming Life’s Storms

Conditions change every day. The stock market goes up and down; the weather shines and storms. What matters is what we do when that storm comes. Challenge yourself  to re-frame your thinking about the “storms” in your life. Challenge yourself to think differently. Here are two quotes I really like around this concept: “Listen, there’s… Read More

Top Quotes to Embrace Failure and Achieve Success

I used to write out my favorite quotes on 3×5 index cards and tape them up everywhere. Eventually, it became too much so I’ve tried to collect my favorites below. “Success is most often achieved by those who don’t know that failure is inevitable.”  Coco Chanel “Failure should be our teacher, not our undertaker. Failure… Read More

The Power of Teamwork in Spartan Racing

If it’s both terrifying and amazing then you should definitely pursue it. – Erada Nothing but 8.5 miles of incredibly uneven terrain, hills that silently wear away your calve muscles, and pools of shockingly cold mud and your own faith in your abilities. The Spartan Sacramento Super this weekend tested everyone’s endurance. I ended up… Read More

Embrace Change: Insights from the 2016 Election

“The remedy of all blunders, the cure of blindness, the cure of crime, is love…” Ralph Waldo Emmerson A Black Swan Event It’s the day after Election Day in 2016. I couldn’t not post today with the unexpected turn of events: Donald Trump is elected the 45th President of the United States of America. This… Read More