Bourbon Chronicles: Bulleit Frontier Whiskey and Wild Turkey Distillery We visited both bourbon distilleries back in 2011 when mask mandates were still in place and tour sizes were drastically reduced which meant, when we visited Wild Turkey, we only walked the grounds and did not get to experience their tour. But! the good news is… Read More
Side Hustles and Skills Worth Investing In or Developing There are very few side gigs that can truly replace a full time income. But, side gigs are just that, gigs that are worth a bit of investment if you have time on the side and want to make extra money. This page from the Penny… Read More
What’s the greatest mistake entrepreneurs make? Misunderstanding their market? Timing? Positioning? Investing in the wrong product features? Doing everything themselves? Failing to get funding? After reading Rand Fishkin’s book “Lost And Founder,” I would argue it’s actually only one thing: self-awareness. The greatest mistake an entrepreneur can make is not being self-aware. Although Fishkin’s book… Read More
The Bourbon Chronicles: Buffalo Trace Distillery Buffalo Trace is the producer of some of the finest bourbons on the market (when you can find them): Blanton’s, Pappy van Winkle, Eagle Rare, and of course Buffalo Trace, among others. They’re some of the best – and highly coveted – bourbons in the eyes of bourbon collectors… Read More
The Bourbon Chronicles: Kentucky Artisan Distillery (KAD) We’re really thrilled to have this notable distillery basically in our backyard of Louisville. Our guide provided a fantastic history lesson about how bourbon evolved into what it came to be and is today. Its affordable price and convenient location means we’ll definitely recommend it to any of… Read More
The Bourbon Chronicles: Jim Beam & Heaven Hill Distilleries At the time of this post, it’s 2022 and businesses and distilleries have begun to open back up. As new locals to the Louisville area, we’re taking mini trips to visit various bourbon distilleries. For reference, the Kentucky Bourbon Trail website is our primary resource. Bourbon… Read More
In my career as an SEO professional and digital marketer, I’ve spent time on the agency side as well as an in-house and as a consultant. For context, my “agency days” were roughly between 2012-2015. Cough, cough, so I suppose, at the time of documenting my reflections that’s now about 6 years ago which, isn’t… Read More
Observations from a Millennial who lived through 9/11, the 2008 economic recession followed by a global pandemic in 2020. I started writing this post in 2020 as a way to cope and process what was going on during the COVID-19 outbreak. I updated it in late 2021 and all I can say is I’m really… Read More
With March 2020 bringing on the start of the COVID-19 pandemic, in many ways the word “unprecedented” became the word of choice. For 2021 and me personally that word still fits. In a way, the last 3 ish years have been rather unprecedented for me personally and professionally. For context: August 2019: we got married… Read More
I started to see a pattern in the outreach messages I’ve received about doing brand collaborations and thought I’d jot down some thoughts…because, you know, my ultimate hope is to make the world a better place so let’s start with the internet. There’s a marketing tactic called “influencer marketing” where basically, anyone with a substantial… Read More
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