Navigating SEO Careers: Agency vs In-House

In my career as an SEO professional and digital marketer, I’ve spent time on the agency side as well as an in-house and as a consultant. For context, my “agency days” were roughly between 2012-2015. Cough, cough, so I suppose, at the time of documenting my reflections that’s now about 6 years ago which, isn’t… Read More

Reflections of a Millennial on 9/11 and the Pandemic

Observations from a Millennial who lived through 9/11, the 2008 economic recession followed by a global pandemic in 2020. I started writing this post in 2020 as a way to cope and process what was going on during the COVID-19 outbreak. I updated it in late 2021 and all I can say is I’m really… Read More

Featured

The Reality of Freelancing: The Dream Is Free. The Hustle, Sold Separately

I used to dream about what it would be like to be a digital nomad. Just me, my laptop and a turquoise stretch of ocean on either side. I’d think about what it would be like to work from a remote location that inspired my creativity and not just a desk where I’m accounted for… Read More

Creativity in Chaos: My Unique Work Experience

My very first job out of college was anything but a typical 9-5. But it’s part of who I am today. To this day, I’m not really sure how I came home and told my parents my first job was going to be a magician’s assistant. Quite literally but not literally. You see, I was… Read More

Why Salt and Love Matter in Every Dish

I got to have dinner with a chef the other night. It was fun to see a completely different perspective on food, its taste and presentation — all the stuff you take for granted after awhile. It was kind of like sitting next to a director while watching a movie. You just know this person… Read More

The Importance of Your Inner Circle in Personal Growth

I skimmed over this quote once on Instagram but it has really stuck with me: “You become like the 5 people you spend the most time with” This picture is from a year ago. This is when Searchmetrics began to regain its foothold in the US, bolstering the team with more SEO Consultants. As I… Read More

Lessons from ‘Date Night’ Marketing Mistakes

I remember my first feature film. Dear Domestic Marketing Team at 20th Century Fox, In my (evolving) professional opinion, the campaign of your recent release, “Date Night” is a classic case of movie marketing miscommunication.  I happened to be in NY a month ago in Times Square and saw much of the outdoor space filled… Read More