Reflections of a Millennial on 9/11 and the Pandemic

Observations from a Millennial who lived through 9/11, the 2008 economic recession followed by a global pandemic in 2020. I started writing this post in 2020 as a way to cope and process what was going on during the COVID-19 outbreak. I updated it in late 2021 and all I can say is I’m really… Read More

Understanding Influencer Outreach: Red Flags to Watch For

I started to see a pattern in the outreach messages I’ve received about doing brand collaborations and thought I’d jot down some thoughts…because, you know, my ultimate hope is to make the world a better place so let’s start with the internet. There’s a marketing tactic called “influencer marketing” where basically, anyone with a substantial… Read More

How Social Media Shapes Millennial Identity

Imaging there is no Facebook. No Instagram. No Twitter. No Snapchat. What do you spend your time doing? Who are you telling that story to about your weekend adventure in LA rescuing the neighbor’s cat and breaking into your friend’s apartment because you were out partying but they fell asleep on the couch. Who is… Read More

The Balance of Rest and Activity After Surgery

This past week I’ve been recovering from a surgery where I had a gum graft done (that’s where they take a portion of skin from the roof of your mouth to essentially cover over the gum area of the tooth where you have a receding gum line. Exciting stuff, I know.) Anyway, I’ve been resting… Read More

Why Salt and Love Matter in Every Dish

I got to have dinner with a chef the other night. It was fun to see a completely different perspective on food, its taste and presentation — all the stuff you take for granted after awhile. It was kind of like sitting next to a director while watching a movie. You just know this person… Read More

Conquer Self-Doubt: Strategies for Mental Resilience

Let me give you steps of a completely different kind because there is no checklist to getting over your fears; there are no shortcuts here. For what it’s worth, I’m learning it has more to do with leveraging a balance of mental and physical strength. Getting into a routine that helps you build physical strength… Read More

Protein Shakes: Timing for Better Results

I had gotten into the habit of consuming my protein shake on the drive home from an evening workout. Good, healthy habit, right? Well, lately I noticed that once I got home, I wasn’t hungry for a real meal. This was happening fairly regularly over the past few weeks and for as much as I… Read More

Reflecting on What Matters: Lessons for Planning A New Year

I love Christmas time but not for the reasons you might expect. To me, this time of year is a reflection point. In particular, it’s a day where we collectively consider what’s really important in life and make an effort to be surrounded by people who contribute to it most. I think we should have… Read More

Top Books for Digital Marketers

I typically over prepare for questions I might get asked on webinars or talks I’m giving. But I was recently part of a panel at an event hosted by the San Diego American Marketing Association where I was asked a question about what books I’ve read that have had the most influence on my professional… Read More

Reframe Your Thinking: Overcoming Life’s Storms

Conditions change every day. The stock market goes up and down; the weather shines and storms. What matters is what we do when that storm comes. Challenge yourself  to re-frame your thinking about the “storms” in your life. Challenge yourself to think differently. Here are two quotes I really like around this concept: “Listen, there’s… Read More